Better Homes and Gardens(TM) Offers a Fresh Coat of Affordable Style With New 'Editors' Choice Paint Colors'

In Partnership With Dutch Boy(R) Paint and Available Only at Walmart

• Press Release
• Source: Dutch Boy Paint
• On 5:03 pm EST, Monday November 9, 2009

CLEVELAND, Nov. 9 /PRNewswire/ -- Beginning this fall, bring the pages of America's favorite magazine into your home with Dutch Boy Paint's new line of Better Homes and Gardens "Editors' Choice Paint Colors."

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/CL06285 )

Available exclusively at approximately 3,400 Walmart stores nationwide, this interior paint palette of 160 inviting hues reflects the classic yet contemporary aesthetic of the Better Homes and Gardens' paint and color experts.

Created to help simplify the selection process, each color will be showcased on an oversized three-and-a-half by five-inch color chip. Individual color family brochures will provide customers with editorial-quality photography and Better Homes and Gardens decorating and color ideas.

"Better Homes and Gardens Editor's Choice Paint Colors help streamline the decorating process by making color choices easier, allowing customers to achieve today's traditional style as featured in the pages of the magazine," said Better Homes and Gardens' Creative Director, Bradford Hong.

To provide an even more effortless shopping experience for customers, the Editors' Choice Paint Colors will also coordinate with a variety of existing Better Homes and Gardens products available at Walmart, including window treatments, bedding and bath products. Paint color recommendations can be found on corresponding product packaging to take the guesswork out of home decorating.

"By partnering with Better Homes and Gardens, we are able to provide Walmart customers with a high-quality paint in a beautiful array of colors that helps them create home decor that is synonymous with Better Homes and Gardens," said Dutch Boy Director of Marketing, Jose Martinez. "The paint offering is definitely one that customers can count on to deliver stunning, long-lasting results."

Each of the Editors' Choice Paint Colors is tinted in Dutch Boy HOME(TM) Interior Latex Paint, a formula that offers a one-coat application and is available in Interior Flat, Satin and Semi-Gloss sheens. Dutch Boy HOME has received top ratings for its high quality and value seven years in a row by a national independent study.

There are eight color families within the Better Homes and Gardens Editors' Choice Paint Colors.

• Timeless Blues - Signals serenity, water and dependability. Deep blue reassures with strength and stability. Clear, watery blues revise and refresh. Create a calming effect with pale blue hues.

• Lovely Lavenders - Conveys romance, creativity and luxury. Pale lavender is both fresh and nostalgic. Bright purples are rich and regal. Create a sense of mystery with deep lavender.

• Blushing Pinks - Signals tranquility, love and good cheer. Create a variety of emotions with hot pinks that bring joy to a room, pale pinks that calm the senses, or bubblegum pinks that serve to inspire feelings of innocence.

• Sunny Apricots - Exudes energy, friendship and good health. Warm a space with rich apricots or create a flattering glow with pale tones. Be daring and use bright orange shades to rev up an interior and take it to the next level.

• Savory Spices - Delivers warmth, passion and security. Deep oranges and reds ignite heat in a room, Golden shades bring cheer and spicy browns add stability.

• Yellow Bouquet - Delivers optimism, wisdom and sunlight. Enjoy pale yellows that soften a space, bright yellows that confidently grab attention, and golden yellows that add richness and elegance.

• Mixed Greens - Feelings of comfort, nature and growth abound. Become one with nature by using the earthy greens. Bright greens refresh the spirit, while deeper green shades work to cozy up a space.

• Soothing Neutrals - Suggests safety, flexibility and earthiness. Cool, confident grays are featured while restful beiges can be used to tone down the stronger hues. Crisp whites work to clean and freshen the palette's remaining color offerings.

The per gallon retail price of the Better Homes and Gardens Editors' Choice Paint Colors starts at $14.97. The full paint palette can be viewed online at www.bhglivebetter.com. In-store color family displays will vary by location, but all families will be represented in each of the 3,400 stores. For more information call Dutch Boy customer service line at 1-800-828-5669.

ABOUT BETTER HOMES AND GARDENS

Better Homes and Gardens is America's largest enthusiast magazine brand, fueling and satisfying consumers' desire for improving their home and their lives. Better Homes and Gardens is designed to be a vibrant down-to-earth guide for the woman who is passionate about her home and garden and all they encompass. BHG.com, the magazine's interactive companion, is the premier home and family site on the web. Published 12 times a year by Meredith Corporation (NYSE: MDP - News), Better Homes and Gardens has a readership of more than 39 million and a circulation of 7.6 million.

ABOUT MEREDITH CORPORATION

Meredith Corporation is the leading media and marketing company serving American women. Meredith combines well-known national brands - including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More - with local television brands in fast growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith then uses multiple distribution platforms - including print, television, online, mobile and video - to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. The goals of these programs are to increase consumer loyalty and produce repeated consumer interaction. In the last two years, Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as online, word-of-mouth and database marketing.

ABOUT DUTCH BOY

Since 1907 Dutch Boy has been one of the most recognizable and trusted paint brands in the United States. In recent years, the brand has brought a host of new products and packaging breakthroughs to market with its commitment to quality and simple innovations. These include the Twist & Pour® paint container, an all-plastic gallon that features an easy twist-off, twist-on lid; the Ready-to-Roll® 2-1/2 gallons, project-sized paint tray; the Color Simplicity® paint selection system, a comprehensive and easy-to-use paint color rack; a breakthrough partnership with Crayola® with a special 96-color palette of exclusive Crayola Kid's Room colors; Scented Ceiling Solution(TM) II, a pleasantly scented ceiling coating and most recently, Refresh® paint containing exclusive odor-eliminating Arm & Hammer® technology. With all this innovation, and showing no signs of slowing down after more than 100 years, Dutch Boy continues to be an industry leader in delivering quality paint products and innovative solutions while continuing to be one of the most recognizable brands in the market today. For additional information on Dutch Boy and its numerous simple innovations, visit www.dutchboy.com.

ABOUT WALMART

Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.

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