Black Art Beer Initiates Marketing Campaign

Black Art Beer Launches Brand Awareness Campaign During July 4th Holiday Weekend

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FORT LAUDERDALE, FL--(Marketwire - 07/01/09) - Black Art Beverage, Inc. ("Black Art") (Pinksheets:BLVI - News) announces the launching of its national marketing campaign in Florida as one of the major sponsors of the Beres Hammond concert being held at the James L Knight Center in Miami, Florida. The event will showcase the two of the world's greatest reggae stars in Maxi Priest and Beres Hammond. Black Art will also be sponsoring the after party and a tent for taste testing. The event is expected to host over 5,000 attendees.

According to IRI InfoScan data, the Independence Day holiday period is the number one occasion for sales and servings of beer in the United States, ahead of Memorial Day, Labor Day, and Super Bowl Sunday. Beer sales during the Fourth of July holiday also contribute to the billions of dollars of economic activity generated by the beer industry annually. In 2008, this activity accounted for 1.4 percent of the total U.S. gross domestic product.

Ras Moses, President of Black Art Importers, commented, "The July 4th holiday weekend provides Black Art Beer with the ideal backdrop for showcasing our product to American consumer who during these economic times seeks high quality choices without having to pay a premium. Introducing Black Art beer to over 5,000 customers is only the beginning of what we expect to be a very successful national campaign"

About Black Art Beer

Black Art Beer is produced in Germany and exported to the United States exclusively through Black Art Importers. Black Art's current products include the flagship Black Art beer, a dark premium pilsner, and Black Art Gold, a smooth and light pilsner. Other styles and draft keg beer is forthcoming. For more information, please visit: www.blackartbeer.com.

About Black Art Beer Importers, Inc.

Black Art Importers is a Florida corporation engaged in the business of distributing the Black Art brand. Black Art Beer Importers, Inc. is a wholly owned operating company of Black Art Beverage, Inc.

About Braustolz Brauerie AG.

Black Art pilsner beers are brewed and bottled by Braustolz GmbH in Germany. Braustolz has been in operation since 1868, brewing beer according to the German Purity Laws of 1516, which results in superior quality. Braustolz is a wholly owned subsidiary of a Brewery Group headed by Kulmbacher Brewery all based in Germany.

Forward-Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

For further information regarding Black Art's business, please refer to the "Information and Disclosure Statement" available on www.pinksheets.com. Additional information about Black Art is available on the World Wide Web at www.blackartbeer.com.

 
Media Contact:
Melonie Burke
(786) 371-4371