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Blue Nile Unwraps Cyber Monday Promotions

Free Overnight Shipping on All Orders Placed on Monday, November 30

Premiere Holiday Exclusive Offer Unveiled at Midnight


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Chart for Blue Nile, Inc.
{"s" : "nile","k" : "c10,l10,p20,t10","o" : "","j" : ""}
Press Release Source: Blue Nile On Monday November 23, 2009, 10:53 am EST

SEATTLE--(BUSINESS WIRE)--Blue Nile (NASDAQ: NILE - News), the leading online retailer of diamonds and fine jewelry, is pulling out all the stops to make sure holiday shopping is fast, festive, and filled with value. After a decade, consumers know that no matter their budget, they never have to choose between the highest quality jewelry and tremendous value when shopping at Blue Nile.

Free Overnight Shipping

Exclusively on Cyber Monday, November 30, every customer will receive free overnight shipping. Blue Nile orders will ship via FedEx Priority Overnight, and will arrive by 10:30 a.m. the next day in most areas.

“Unlike other free shipping offers, there is no minimum order, no special membership, and there are no hidden fees,” said Blue Nile CEO Diane Irvine. “It’s simply the best shipping offer available in online retail.”

Most orders, including engraved items, will ship Monday evening and arrive by Tuesday morning. Orders must be placed by 6 p.m. EST (3 p.m. PST).

Holiday Exclusives Premiere

At the stroke of midnight on November 30, Blue Nile will unveil its premiere Holiday Exclusive. This secret, limited edition jewelry item will be offered at a significant discount, but is only available for 24 hours or while supplies last, whichever comes first.

Holiday Exclusives provides customers with a unique opportunity to take advantage of spectacular savings on some of the highest quality jewelry available in the world.

Each day at midnight, through December 23, a new Holiday Exclusive will be revealed.

All Blue Nile jewelry arrives in elegant packaging and is ready to present. Orders are shipped fully insured to the recipient. Orders can be returned for a full refund or exchange up to 30 days after purchase. Blue Nile also provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone, and pearl jewelry over $1,000.

For more information on Blue Nile’s holiday plans, to request photos, or to schedule an interview, please contact:

John Baird, 206.336.6805

johnb@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Contact:

Blue Nile
John Baird, 206-336-6805
johnb@bluenile.com

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