Borders(R) Debuts New e-Gift Cards in a Variety of Designs, Colors for Virtually Any Occasion

• Press Release
• Source: Borders
• On 1:05 pm EST, Wednesday November 4, 2009

ANN ARBOR, Mich., Nov. 4 /PRNewswire/ -- Borders® is introducing customizable e-gift cards for virtually any occasion--from major holidays and milestones to those "just because" times when customers want to express a heartfelt wish or message. Available online at www.borders.com/giftcards in a variety of colors and creative designs, e-gift cards can be quickly created and delivered to recipients via e-mail within 24 hours. The cards are instantly redeemable online at Borders.com and in stores nationwide, and like traditional Borders gift cards, there are no fees associated with e-gift cards, and they never expire.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO)

Creating an e-gift card can be done in a matter of a few minutes, providing last-minute shoppers with the peace of mind knowing they can create and send a card as late as Christmas Eve and still have it delivered by Christmas. To create the card, shoppers simply choose the denomination of the card, enter the recipient's name and e-mail address, create the e-gift card message, select a design and make the purchase--and the e-gift card will be conveniently delivered to the recipient's e-mail box.

For added convenience, customers shopping at their favorite Borders superstore can order and purchase e-gift cards for their friends and loved ones at one of the self-serve Borders.com kiosks located in the store.

Avid readers will love the instant gratification of immediately redeeming their e-gift cards on Borders.com. They can, of course, also use the e-card in Borders stores nationwide by simply providing the unique e-card number to the store associate at checkout. The e-cards are also displayable on Internet-enabled mobile devices, enabling customers to conveniently show their e-card number via the device to the store associate.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP - News) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/bordersmedia and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

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