Breast Preservation Foundation to Appear on Hit CBS Show 'The Doctors'

Foundation President Dr. Joel Aronowitz Discusses Skin-Sparing Mastectomy for Breast Cancer Patients

LOS ANGELES--(BUSINESS WIRE)--The Breast Preservation Foundation will appear on the hit show ‘The Doctors’ today at 11:00 a.m. Pacific Time on KCAL.

Dr. Joel Aronowitz, the Foundation’s president and founder, will be featured in a segment highlighting skin-sparing mastectomy as an advanced surgical alternative to traditional mastectomy, which can result in terribly disfiguring scars. Appearing with mother-daughter patients who received the skin-sparing procedure before undergoing same-day breast reconstructive surgery, Dr. Aronowitz explains the differences between the two types of mastectomy procedures and demonstrates the minimally invasive technique with the help of visual aids and computer graphics.

The segment will be one of the key highlights of today’s episode titled, “Warning: Clues Your Body is Giving You.”

The Breast Preservation Foundation segment will be available along with comprehensive local listing information at www.thedoctorstv.com.

‘The Doctors’ is a syndicated one-hour daytime talk show that features a panel of four physicians with different medical specialties. ER physician Dr. Travis Stork; OB/GYN Lisa Masterson; cosmetic surgeon Dr. Andrew Ordon and pediatrician Dr. Jim Sears engage in frank discussion in an off-the-cuff manner, making it one of TV’s most popular and watched programs.

More About Skin-Sparing Mastectomy

A skin-sparing mastectomy, also known as breast-conserving surgery, is a way to treat cancer and save the breast skin. In so doing it causes much less scarring than a traditional mastectomy. The skin-sparing procedure removes cancerous breast tissue through a small incision usually around the areola area of the nipple. The surgeon leaves most of the breast skin, creating a natural skin envelope, or pocket, that is filled with a breast implant or with the patient’s own tissue from another part of her body. The skin-sparing technique significantly improves the cosmetic outcome and gives the best option for reconstruction.

About Breast Preservation Foundation

The Breast Preservation Foundation’s (BPF) mission is to educate women about skin-sparing mastectomies and its advantages for an overall better cosmetic result. The BPF’s goal is to inform and empower women to ask more questions before having a potentially disfiguring biopsy, lumpectomy and traditional mastectomy. The BPF advocates that women insist their breast surgeon recognize the importance of preserving the breast which can improve their quality of life after receiving a breast cancer diagnosis.

For more information about skin-sparing mastectomies, breast cancer survival and the Breast Preservation Foundation, please visit www.BreastPreservation.org.

Agnes Huff Communications Group
Agnes Huff, PhD or Anna Jerden
310-641-2525
ahuff@ahuffgroup.com
ajerden@ahuffgroup.com