LONDON (AP) -- British Airways PLC on Friday reported a net loss of 208 million pounds ($346 million) in the six months ending in September as the global economic downturn continued to take its toll on revenues.
The first-half net loss compared with a loss of 42 million pounds a year earlier.
On the pretax level, BA reported a loss of 292 million pounds compared with a profit of 52 million pounds a year ago.
Though worse than the consensus of analysts' expectations for a 252 million pound loss, shares in BA rallied 6.6 percent in midday London trading to 198.5 pence as the company laid out its plans to cut costs further and reduce capacity.
"On balance, BA's determination to cut its cloth has been well received by the market, with the shares having posted a 26 percent gain over the last year," said Richard Hunter, analyst at Hargreaves Lansdown Stockbrokers.
"BA bulls remain steadfast and in sufficient numbers to counteract the bears," Hunter added.
Tony Shepard at Charles Stanley & Co. sensed that BA "could be at a turning point," having achieved major cost savings.
However, "there are still important issues on pay, productivity and pensions to be resolved as well as the usual risks of investing in airline shares," said Shepard, who kept his rating at "hold."
BA's chief executive Willie Walsh said the company "can't stand still" with revenues likely to be 1 billion pounds lower this year and that further cost reductions were essential"
He said BA intended to cut the equivalent of 3,000 jobs by March and reduce winter capacity by 6 percent.
Despite the stock market reaction, the company's cost-cutting endeavors threaten to embroil it in labor strife. The Unite union went to court on Thursday in an attempt to stop BA from imposing new contracts on cabin crews.
The union is currently conducting a strike authorization vote, with results due on Dec. 14.
In its statement, BA said revenue fell 13.7 percent to 4.1 billion pounds from 4.75 billion pounds a year earlier but that it had benefited from a 17.8 percent drop in fuel costs compared to last year -- as a result operating costs were 8.7 percent lower.
Separately, the company said traffic continued to be depressed in October, down 1.9 percent measured in revenue passenger kilometers. The load factor rose 3.7 percent to 80.7 percent as the company cut back on capacity.
BA said merger talks with Spain's Iberia airline were continuing, and that it is still waiting for U.S. regulators to rule on a proposed joint venture with Iberia and American Airlines on flights between Northern America and Europe.
BA did not break out second-quarter results. It reported a net loss of 106 million pounds in the first quarter.
On the Net: http://www.britishairways.com
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