BroadVision Develops New Phil@Poste Website in Record Time

Commerce Agility Suite's and eMerchandising's Flexibility and Agility Enrich e-Business and e-Commerce Solutions -- Reduce Deployment Time and Costs

• Press Release
• Source: BroadVision
• On Wednesday November 19, 2008, 9:00 am EST

REDWOOD CITY, Calif. and PARIS, Nov. 19, 2008 (GLOBE NEWSWIRE) -- BroadVision, Inc. (NasdaqGM:BVSN - News), a global provider of strategic e-business solutions, today announced that Phil@Poste is live with its e-Commerce website after only two months of development. Phil@Poste is a division of La Poste, France's mail service.

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Phil@Poste chose BroadVision for its flexibility and agility allowing for quick and easy optimization of BroadVision's e-Commerce platform. Phil@Poste adopted the BroadVision(r) Commerce Agility Suite(tm) and eMerchandising(tm) solutions to improve its online sales performance. Phil@Poste previously relied on BroadVision for its ``Les Etats Generaux de la Philatelie'' site, created for its communications department.

For this mission-critical project, Phil@Poste redesigned its e-Commerce site to create more value for its diverse, customer segments. To meet specific businesses needs, Phil@Poste's dedicated website offers products and sales propositions adapted to the B2B market. Commerce Agility Suite provided the quick implementation of complex e-Commerce environments with its feature-rich modules. Using eMerchandising, Phil@Poste is positioned to target its e-merchandising activities through personalization and offering its products and service bundles to the right person at the right time. eMerchandising optimizes online sales with dynamic messaging and creation of sophisticated, sales scenarios.

eMerchandising can also be implemented as a stand-alone solution on non-BroadVision platforms.

``BroadVision eMerchandising gives Phil@Poste the ability to boost our strategic sales activities with an intelligent incentive program and to offer our clients an outstanding online experience,'' stated Bruno d'Hauterive, Phil@Poste's IT Director. ``Since the 'go live' of our website, our online sales have increased by 40%.''

Commerce Agility Suite adds personalization to the website providing efficient management of and navigation within the online catalogue, as well as real-time product availability display.

``The flexibility of our modular applications enabled Phil@Poste to easily add new functionalities and align their existing e-Commerce strategy with their business goals,'' added Andrea Rubei, Vice President and General Manager, BroadVision Europe, Middle East & Africa. ``BroadVision's agile toolsets accelerated the reconfiguration and deployment of the website, allowing Phil@Poste to take advantage of the right market momentum.''

About Phil@Poste

Phil@Poste is a division of the French national postal service, La Poste, and in charge of all philatelic activities. Phil@Poste creates, prints, and distributes stamps, pre-paid envelopes as well as additional products that simplify and add value to writing. Despite the worldwide regression of philately, Phil@Poste strengthens its position in the market with continuing marketing innovations and state-of-the-art technologies. Their extensive know-how in designing, use of high-tech printing press with exceptional technologies (copper engraving, finishing, packaging); and proven know-how in long-distance sales and e-commerce have contributed to their unparalleled success.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile tool sets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Epson America, Hilti, Iberia, ING Bank, PETCO, Prime Polymer, Vodafone, and Xerox -- rely on BroadVision as their solution of choice for e-business.

For more information about BroadVision, Inc., call +1 650-331-1000, +33 (0) 1 71 18 27 11, email to mediarelations@broadvision.com or visit http://www.broadvision.com.

The BroadVision logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5621

BroadVision, Commerce Agility Suite and eMerchandising are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.

          BroadVision, Inc.
          Tina Jade Wong, Director of Marketing
          +1 650-331-3297
          mediarelations@broadvision.com

          BroadVision EMEA          
          Heike Nowak, Marketing Specialist
          01 77 32 10 10