CHA Craft SuperShow Consumer Event Comes to Anaheim in 2010

• Press Release
• Source: Craft & Hobby Association (CHA)
• On 4:17 pm EDT, Thursday October 1, 2009

ELMWOOD PARK, N.J., Oct. 1 /PRNewswire/ -- Following the successful launch of the Craft & Hobby Association's (CHA's) Craft SuperShow consumer event in Orlando, Florida this past summer, CHA is pleased to announce the next venue for the Craft SuperShow will be the Anaheim Convention Center, January 22 - 23, 2010. The Craft SuperShow is scheduled immediately preceding the 69th Annual CHA Winter Convention & Trade Show in California.

The Craft SuperShow was designed to introduce people to new crafts by providing a venue where crafters are exposed to all different types of crafts. The objective is to provide cross-promotional opportunities for crafters where knitters can get hooked on scrapbooking, scrapbookers can try quilting, quilters can experiment with beading, and so on. The formula works as demonstrated through Orlando SuperShow attendees who reported 63 percent tried a new craft at the SuperShow and 85 percent were planning a purchase relative to trying a new craft.

While most craft shows focus on one or two segments of crafts, the Craft SuperShow educates and inspires crafters with a broad range of craft projects. The SuperShow has demonstrated consumers want more crafts, not only from scrapbooking companies, but from across all sectors of the craft and hobby industry. From knitting to scrapbooking and art materials, this Show gives people an opportunity to learn, create and buy. Thousands of craft enthusiasts will be able to buy the hottest craft products and projects, take professional-grade workshops from craft industry experts, witness and participate in product demonstrations from leading manufacturers, meet celebrity crafters, and enjoy the family-friendly activities that cross generations.

CHA anticipates even greater attendance and wider support from consumers and craft companies due to its location in the greater Los Angeles area. Approximately 10,000 - 12,000 attendees are expected at the Craft SuperShow in Anaheim. SuperShow exhibitors will be comprised of CHA members and other businesses from the manufacturer, retailer, designer, professional crafter and publisher sectors of the craft and hobby industry.

"CHA looks forward to introducing another successful Craft SuperShow in Anaheim," explained Steve Berger, CHA President & CEO. "Based on our success in Orlando, we know we can provide crafters not only with the products and crafts they want, but by introducing crafters to a new, broad range of crafts we have an opportunity to incrementally grow the entire craft and hobby industry."

SuperShow Hours:

January 22 - Noon - 8:00 PM (PST).

January 23 - 10:00 AM - 6:00 PM (PST).

Admission:

Adults

$20 for 2-days/$15 for 1-day

Kids under 10 free with paying adult

ABOUT CHA

The Craft & Hobby Association (CHA) is a not-for-profit organization consisting of thousands of member companies engaged in the manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. See www.craftsupershow.com for more information.

Buzz up!