CIBC employees tell Canadians, in their own words, 'who they are here for'

• Press Release
• Source: CIBC; Canadian Imperial Bank of Commerce
• On 8:55 am EDT, Wednesday October 21, 2009

<< Three new national TV commercials showcase the pride CIBC employees feel in serving their clients and communities >>

TORONTO, Oct. 21 /CNW/ - This week CIBC launched a new national TV brand advertising campaign celebrating CIBC employees' commitment to their clients and their communities. The three, 30-second commercials in French and English feature 28 CIBC employees sharing their passion about 'who they are here for.'

The new commercials clearly demonstrate the commitment of CIBC's employees in every area of business, to helping clients achieve what matters.

"The most important part of our brand is our people: their commitment, their passion and what they do on behalf of our clients every day," said Stephen Forbes, Executive Vice-President of CIBC Marketing, Communications and Public Affairs.

"We see this campaign as a huge opportunity to engage our clients by showcasing the personal stories of our employees in their own words."

The commercials will run during major shows in English Canada such as CTV News at Six, Dancing with the Stars, Grey's Anatomy, Ghost Whisperer, FlashPoint, Desperate Housewives, the Amazing Race, and many more over the coming weeks. In French, the commercials will run on Le Banquier, Occupation Double, Salut Bonjour, Le Téléjournal, Ricardo and many more throughout the duration of the campaign.

CIBC (CM: TSX;NYSE) is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.

For further information

Media contact: Doug Maybee, Director, External Communications and Media Relations, (416) 980-7458 or doug.maybee@cibc.com

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