Sun, May 27, 2012, 1:30 AM EDT - U.S. Markets closed

California Women Sue Care Bears Over Hide N Seek Patent

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So much for patent reform. Two women are suing the maker of Care Bears, saying the toys violate a patent they hold for a method of playing hide and seek.

In a federal lawsuit filed last week in California, Shelly Conty and Cindy Reichman allege that Hide ‘N Seek Secret Bear and Hide ‘N Seek Surprise Bear violate US Patent 6,494,457 which is titled “Enhanced hide and seek game and method of playing game.”

The women say the patent protects their own toy, named Hide ‘N Seek Hayley, and want toy-maker Jakks Pacific to hand over triple damages and to stop making the Care Bears in question.

According to their lawyer, Lenden Webb, the women “invented, marketed, produced and sold” an idea and now the Care Bears have “stolen what they’ve done.”

Webb says the invention covered by the patent is useful because it “enables a kid to have a bear hid by an adult.” The new method of hide and seek, which can be seen in a diagram here, involves a transmitter placed inside the toy and a receiver that says if the child is getting closer.

“The participant interacts with the seeker unit to use and develop his or her logical reasoning skills in searching for the hidden object,” says the patent.

In recent years, critics have said the U.S. Patent and Trademark Office has been too quick to grant patents for seemingly obvious inventions, especially those involving so-called business methods. Famous examples include Amazon’s “one-click patent” and one granted to a five-year old for a method of swinging on a swing. Last year, President Obama signed a major patent reform bill but many of the changes it contains will only affect new patents.

Webb says Hide ‘N Seek Hayley is no longer available for sale. The Care Bears appear to be available on Amazon (NSDQ:AMZN - News) where parents have given them mixed reviews.

Jakks Pacific, which also makes Cabbage Patch Kids, Pokemon and other toys, didn’t return a request for comment.

Care Bear lawsuit

 



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2 comments

  • Big B  •  4 months ago
    This is a patent dealing with transmitters and receivers as well as technology for determining whether the seeker is getting closer too or further away from the object. It is a technology patent not a business method patent.
  • Ben Ford  •  4 months ago
    "critics have said the U.S. Patent and Trademark Office has been too quick to grant patents for seemingly obvious inventions"

    Balderdash!

    critics' definition of "obvious inventions": anyone's patented invention they are adverse to

    "patent reform"

    “This is not a patent reform bill” Senator Maria Cantwell (D-WA) complained, despite other democrats praising the overhaul. “This is a big corporation patent giveaway that tramples on the right of small inventors.”

    Senator Cantwell is right. Just because they call it “reform” doesn’t mean it is. The agents of banks, huge multinationals, and China are at it again trying to brain wash and bankrupt America.

    They should have called the bill the America STOPS Inventing Act or ASIA, because that’s where it is sending all our jobs.

    The patent bill is nothing less than another monumental federal giveaway for banks, huge multinationals, and China and an off shoring job killing nightmare for America. Even the leading patent expert in China has stated the bill will help them steal our inventions. Who are the supporters of this bill working for??

    Patent reform is a fraud on America. This bill will not do what they claim it will. What it will do is help large multinational corporations maintain their monopolies by robbing and killing their small entity and startup competitors (so it will do exactly what the large multinationals paid for) and with them the jobs they would have created. The bill will make it harder and more expensive for small firms to get and enforce their patents. Without patents we cant get funded. Yet small entities create the lion's share of new jobs. According to recent studies by the Kauffman Foundation and economists at the U.S. Census Bureau, “startups aren’t everything when it comes to job growth. They’re the only thing.” This bill is a wholesale slaughter of US jobs. Those wishing to help fight this bill should contact us as below.

    Small entities and inventors have been given far too little voice on this bill when one considers that they rely far more heavily on the patent system than do large firms who can control their markets by their size alone. The smaller the firm, the more they rely on patents -especially startups and individual inventors. Congress tinkering with patent law while gagging inventors is like a surgeon operating before examining the patient.

    Those wishing to help fight big business giveaways should contact us as below and join the fight as we are building a network of inventors and other stakeholders to lobby Congress to restore property rights for all patent owners -large and small.

    Please see http://truereform.piausa.org/default.html for a different/opposing view on patent reform.
    http://docs.piausa.org/
 
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