Changing Look of Management Reflected in the Card Aisle This Boss's Day

• Press Release
• Source: American Greetings Corporation
• On 10:30 am EDT, Thursday October 15, 2009

CLEVELAND, Oct. 15 /PRNewswire-FirstCall/ -- According to the U.S. Department of Labor, there are nearly 14 million individuals in management positions today. The demographics of those filling these positions are constantly evolving, and one noticeable change has been that younger professionals are beginning to enter the ranks. This has had an effect on the atmosphere of the workplace, but also the relationship between boss and employee. This change will be reflected this year on Friday, October 16, when Boss's Day is celebrated, and according to American Greetings Corp (NYSE: AM - News) the evolution in this relationship has caused a shift in the look, feel and even copy that can be found in cards honoring the occasion.

This year, the greeting card company has included more sentiments that note the collaborative environment that many of today's employees share with their bosses, fresh designs and even more giftable options.

Some of the specific enhancements in the card aisle this year include more variety of gift card holders to offer the boss some well deserved appreciation, and greetings that include a more conversational tone that reflects the type of interaction shared by many in the manager-employee relationship today.

Boss's Day was first approved as a national holiday in 1958, and then officially proclaimed in 1962. The holiday was founded when Patricia Boys Haroski commissioned the U.S. Chamber of Commerce to dedicate October 16( )as the official date to celebrate bosses. The date was chosen in honor of her father, who also happened to be her boss, as this was his birthday.

Shoppers can find the perfect card for their boss at many leading specialty, mass, grocery and drug store channels nationwide. Visit www.corporate.americangreetings.com for more information and a listing of stores that carry American Greetings products. You can also follow us on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM - News) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

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