Cono Italiano's Pizza Cone Craze Catches on With USA Today Readers

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RED BANK, NJ--(Marketwire - 10/12/10) - Cono Italiano, Inc. (OTC.BB:CNOZ - News), the exclusive license holder for the North American Distribution and Manufacturing rights for "Pizza Cono," a one-of-a-kind, drip-free, cone-shaped pizza made from proprietary dough, was recently highlighted in a USA Today article titled, "Have You Ever Had a Pizza Cone?"As Cono Italiano gears up to meet the massive demand for its delicious, nutritious and versatile pizza cone product, a handful of lucky retail destinations, like Pino Gelato in Hilton Head, SC sell the popular pizza cone. As the USA Today article explains, "The Pino Gelato website says the cones are a recent menu addition at some of the nine Pino Gelatos in the USA and that they have been available in Italy and parts of Asia. The cone is a special flaky dough with a sealed bottom that is filled with a variety of ingredients, such as cheese, sauce and toppings. The individual cones are prepared fresh daily and baked in a special pizza cone oven. The appeal is that you can eat them with one hand and they are designed not to leak.""We're a society that eats on the go and drives while we eat," said Ramona Fantini, owner of Pino Gelato. Fantini knows of other places that offer different pizza cones but says hers are based on the authentic creation from Italian company Cono Italiano. Fantini also reminds USA Today readers that "cones can be stuffed with pizza toppings, cheese -- even barbecue or caesar salad."About Cono Italiano, Inc.
Cono Italiano, Inc. owns the North American distribution and manufacturing rights for Pizza Cono. This Pizza Cone is designed to be a drip free, spill free cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients. The Company intends that the Pizza Cone will be distributed through the fast food market. The Pizza Cone will be distributed to quick-service restaurants (QSR), takeaways, and leisure locations. These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas. Sales of frozen pizza in 2009 were $4.4 billion making it one of the fastest growing categories in supermarkets and convenience stores. For more information please visit www.conoitaliano.comForward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management's views and assumptions regarding future events. Actual results may differ materially from forward looking statements due to various factors beyond the control of the Company. For further information regarding risks and uncertainties associated with the Company's business, please refer to the Company's filings which are publicly available on the website of the U.S. Securities and Exchange Commission.

Contact:


Contact:
Cono Italiano, Inc.
Mitchell Brown
CEO
1-877-330-2666

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