Consumer confidence drops sharply on weak economic news, according to RBC Index

• Press Release
• Source: RBC
• On 7:30 am EST, Thursday November 5, 2009

NEW YORK, Nov. 5 /PRNewswire-FirstCall/ - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.

"This month's RBC Index results show that American consumers are not yet convinced that their financial and employment situations are stable," said Ira Jersey, head of U.S. Interest Rate Strategy for RBC Capital Markets. "The sharp drops in the Expectations and Investment sub-indices highlight the challenges that personal consumption is likely to face over the next several quarters. Although we have pulled back from the abyss, consumer attitudes remain susceptible to negative news."

The RBC Index is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: RBC Current Conditions Index; RBC Expectations Index; RBC Investment Index; and, RBC Jobs Index. The Index is benchmarked to a baseline of 100 assigned at its introduction in January 2002. This month's findings are based on a representative nationwide sample of 1,002 U.S. adults polled from October 29-November 1, 2009, by survey-based research company Ipsos Public Affairs. The margin of error was +/-3.1 percent.

The decline in consumer confidence during the past month erased the gains made in recent months, returning sentiment to levels last seen early this summer. The weakness was consistent across the RBC Index's four sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security. Highlights of the survey results include:

      -  Confidence in current conditions worsened substantially, with the
         RBC Current Conditions Index for November 2009 standing at 28.8,
         down 21.5 points from the October reading of 50.3. The share of
         consumers saying their personal financial situation is weak has
         increased to 33 percent in November from 27 percent last month. The
         unease with personal finances is reflected in lower confidence in
         making major purchases such as a house or car: Seven in ten
         consumers (69 percent) report they are less comfortable than they
         were six months ago, compared to 63 percent who were less
         comfortable in October.

      -  Consumer expectations for the near-term economic future fell
         substantially in November, driven primarily by weakness in attitudes
         regarding local economies. The RBC Expectations Index for November
         2009 plunged to 21.9, a 32.3 point drop from its 54.2 reading in
         October, which had been the strongest level of consumer expectations
         in 2009. The primary reason for concern in the near term is with
         consumers' local economies. Currently, fewer than one-third of
         Americans (30 percent) expect their local economy to be stronger six
         months from now, down from 36 percent in October.

      -  The RBC Investment Index dropped 21.4 points this month, to 36.6
         from a 58.0 level in October. The slide stems primarily from
         decreased confidence in the ability to invest in the future. The
         number of consumers who say they are less confident investing for
         the future has risen to 59 percent, a sizeable increase in pessimism
         compared to October, when 54 percent said they were less confident.

      -  The RBC Jobs Index for November fell less than the other indices,
         dropping 8.4 points to stand at 50.9, compared to 59.3 in October.
         Confidence in the job market has declined, mirroring continuing job
         losses in the economy. Worry regarding job conditions jumped in the
         past month. Two-thirds of consumers (66 percent) report they are
         less confident about job security this month, compared to 58 percent
         who said they were less confident in October.

The RBC Index report can be viewed at: www.rbc.com/newsroom/rbc-cash-index.html.

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, one of North America's leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. We provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries. For more information, please visit rbc.com.

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