Cooking sensation Christine Cushing teaches Canadians how to be Fearless in the Kitchen on VIVA

• Press Release
• Source: VIVA; CORUS ENTERTAINMENT INC.; NEWS - MEDIA
• On 11:32 am EDT, Thursday September 3, 2009

<< New series premieres in the VIVA Cuisine block on Saturday, October 3 at 7:30 P.M. ET >>

TORONTO, Sept. 3 /CNW/ - This October, VIVA, Canada's only television destination dedicated to Boomer women, brings viewers Fearless in the Kitchen, a new half-hour original series that transforms its participants from culinary disasters into competent cooks with the help of celebrity chef Christine Cushing. Produced by Fusion Television in association with VIVA, Fearless in the Kitchen premieres Saturday, October 3 at 7:30 p.m. ET.

"We're thrilled to welcome Christine Cushing to the Corus Women's networks with this fun new series which really showcases Christine's charismatic style around the kitchen," said Vibika Bianchi, Director, Original Productions, Corus Women's Networks. "In each episode of Fearless in the Kitchen, viewers can experience the journey alongside Christine as she meets some of the worst Canadian cooks and helps them overcome their culinary trepidations with a tough love approach sprinkled with a healthy dash of humour."

Transforming terrible cooks into savvy, fearless chefs who can prepare tasty meals for family and friends is what Fearless in the Kitchen is all about. Using a light-hearted approach, each episode introduces viewers to a new kitchen-challenged participant who will be guided through a series of food-related tasks and experiences by Cushing in order to help them become fearless in their own kitchen. In the end, the terrible cook will have to put their new-found skills to the test and prove once and for all that they can hold their own in the kitchen.

In the first episode, premiering Saturday, October 3 at 7:30 p.m. ET, we meet Susan, a busy career woman and mom. She is clueless when it comes to cooking - having once garnished a ham with pineapples using nails instead of toothpicks. Realizing that it's going to be a long road to making this cook fearless, Christine starts Susan out with a few kitchen basics. Susan is then thrown from the frying pan in to the fryer, cooking for hundreds of guests at a high profile charity event. Later, she has to cook for her biggest critics - her family and friends. Can Christine help Susan survive the stress...or will everyone starve?

Available in five million households, VIVA is the television destination for women 35-64 who want entertainment that celebrates, inspires and guides them. With a focus on intelligent dramas, critically acclaimed films and contemporary lifestyle programming, VIVA is for women with an enthusiasm for growth, learning and a passion for newfound interests. Visit the VIVA website at www.myviva.ca.

VIVA is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

For high-resolution images, please visit http://mediacentre.corusent.com/mediacentre/home.asp.

For further information

screeners or interview requests, please contact: Susan Stafford, UNIT:PR, (416) 506-1238, susan@unitpr.com
or Danielle Sefton, Corus Entertainment, (416) 583-4124, danielle.sefton@corusent.com

Buzz up!