DC Brands Signs Deal With Sports Training Legend

• Press Release
• Source: DC Brands International, Inc.
• On 7:55 pm EST, Thursday December 4, 2008

DENVER, CO--(MARKET WIRE)--Dec 4, 2008 -- Today, DC Brands International, Inc. (Other OTC:DCBR.PK - News) is proud to announce that they have reached a very significant deal with legendary professional sports strength coach and trainer Mr. Steve Hess. Mr. Hess is one of the most respected trainers and experts in his field and has a very close network of friends, associates and contacts throughout the world of professional and amateur sports. For well over a decade, he has been an Assistance Coach/Strength and Conditioning for Denver's only professional basketball team. However, that is only the tip of the iceberg. Mr. Hess has very high level contacts with a wide range of owners, coaches and players from basketball, football, baseball, hockey, soccer, rugby, bodybuilding and more.

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Mr. Hess is also the trainer to the stars. When not on the road with the team, Steve works out the "who's who" of athletes at his 60,000+ sq ft. state-of-the-art facility, located in the same building as the new Denver Ritz Carlton. Steve's clients come from around the world, paying serious money to have him bring them to their fullest potential as an athlete or perhaps rehab what could have been a career ending injury.

The relationship with Mr. Hess is owed to the company's own Ashley Coors. Due to Ashley's standing in the community and her professional relationship with Mr. Hess, she was able to convince him to come to the company's headquarters just over a month ago. Admittedly at first, Mr. Hess was very skeptical and doubted some of the company's claims and the power of their products. After spending almost 2 hours with "Dr. Bob" Nikkel, he agreed to give the products a try himself and to get his players on them as well. Most specifically the product known as Podium Potion, which Mr. Hess has helped rename WIN!

Steve Hess is now a 100% believer and so are the players and athletes he has on the products. In the last 30 days, the WIN product has been strongly embraced as a pre-workout, pre-game ritual by the vast majority of Steve athletes and clients. Additionally, he has forwarded products to the "who's who" of Denver Sports from our pro football and baseball teams, to lacrosse and more. Steve's passion for making athletes the best they can be also allows him to work with and help youth athletics, which is near and dear to his heart. This provides an enormous reach into all of the high school and college teams, not just in Colorado, but all over the country.

Anyone serious about sports either knows Steve, knows of Steve, or after learning of his track record and credentials really wants to know Steve. Mr. Hess is so resoundingly respected in the world of sports that he sits on the Under Armor Training Council, which has its tentacles deep within all aspects of sports. Starting this month, a full sized H.A.R.D. Nutrition refrigerator and display will make our products the only nutritional products or supplements available at Mr. Hess's unbelievable downtown Denver training facility, Forsa Fitness.

Mr. Hess said, "I am very proud and excited to be a part of the H.A.R.D. Nutrition Team. In my line of work, I have seen every kind, shape and form of supplement or sports products you can imagine. I have worked my entire life to build a reputation that allows some of the best athletes and high profile clients on the planet to trust me with their most valuable asset, their bodies. When I train someone, I take over every aspect of their health and nutrition. I instruct them on how to train, what to eat, and, yes, what supplements to take. The facts are that good supplements do work and the products I have tried and given to my people from H.A.R.D. Nutrition are simply the best I have ever been exposed to. They really do what they say they will do; they really work. I will be an aggressive champion for these products and this brand because I believe in them. After spending so much time with Mr. Pearce, Dr. Bob and the rest of the team at H.A.R.D. Nutrition, I completely believe in them. They have been fantastic to work with and a great group of people. I believe that with what they have developed and with the contacts I have, we can take these products to places they may not have even thought they could go."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (Other OTC:DCBR.PK - News), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which are set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

     Contact:
     Keith Howard
     khoward@dc-brands.com