DALLAS, TX--(Marketwire -11/09/11)- DG (NASDAQ: DGIT - News), the world's leading ad management and distribution platform, announced today that it has signed a multi-year agreement with vanguard film studio The Weinstein Company to exclusively distribute all broadcast advertising content as well as consolidate all online media with the goal of identifying opportunities to serve content across platforms.
Under terms of the agreement, DG's Television Division will manage and distribute all of the broadcast commercial content for Weinstein features including upcoming releases "My Week with Marilyn" and "The Artist." At the same time, DG's MediaMind Division will work to consolidate the studio's library of digital content for use across online channels (e.g., video, display, mobile), for which MediaMind will be the exclusive ad server. DG's GreenLight network clearance solution will also be integrated into The Weinstein Company's clearance process with the Motion Picture Association of America (MPAA).
"Our vision is to integrate and maximize our ad content with a single solution provider," said Lew Rothman, EVP Operations and CTO of The Weinstein Company. "DG's complete set of broadcast and online capabilities, combined with the confidence we already have in them based on years of partnerships, made them the absolute right partner as we move forward in the management of our creative assets."
"This is precisely the kind of cross-platform synergy we envisioned when we brought the DG and MediaMind brands together earlier this year," said Neil Nguyen, DG President and Chief Operations Officer. "Our ability to not only manage The Weinstein Company's ad materials but also help efficiently deploy those assets across multiple platforms will open up new channels, both creatively and monetarily, for the studio and its films in the future."
DG connects over 9,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 8,200 web publishers in over 64 countries. DG's Television Division utilizes best-in-class network and content management technologies to enable marketers, agencies and studios to work faster, smarter and more competitively. The company's Online Division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, including Tom Hooper's THE KING'S SPEECH, winner of four 2011 Academy Awards®, including Best Picture.
Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; and SUBMARINE. Currently in release are DIRTY GIRL; I DON'T KNOW HOW SHE DOES IT; OUR IDIOT BROTHER; APOLLO 18; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; and SARAH'S KEY. Upcoming releases include MY WEEK WITH MARILYN, PIRANHA 3DD; THE ARTIST; W.E.; and THE IRON LADY.
TWC is also active in television production, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, the VH1 reality series Mob Wives, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently producing After The Runway, Project Runway All Stars and Project Accessory. The company currently has 17 series in different stages of development, including Marco Polo, a scripted historical series about the great explorer, for Starz; and The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).