DISH Network Launches Five New Channels From ZEE TV; Top Rated U.S.   Entertainment Network for South Asians Expands Reach

Marketwired

NEW YORK, NY and ENGLEWOOD, CO--(Marketwire -08/29/11)- ZEE TV, a leader in the U.S.   entertainment space for South Asian audiences, has launched five new channels exclusively on DISH Network. This marks the largest launch of channels by any South Asian broadcaster in the U.S.   With this launch, DISH Network now offers Zing, ZEE Business, ZEE Smile, ZEE Kannada and ZEE Marathi, in addition to the previously launched channels ZEE TV, ZEE Cinema, Alpha ETC Punjabi and TEN Cricket.   The new channels were recently launched in recognition of India's 64th Independence Day to give the South Asian community a gift of five channels in honor of this historic day.

"The advent of more ZEE channels on DISH Network acknowledges the vitality and influence of the South Asian audience in the United States," says Suresh Bala, CEO, ZEE TV Americas.   "We are pleased to partner with DISH Network to give South Asians who live and work in the U.S.   -- Indians, Pakistanis, Sri Lankans, Bangladeshis, and now Kannada -- and Marathi-speaking audiences -- a full range of entertainment choices and business news."

The South Asian market is the fastest-growing ethnic segment in the U.S.   and ZEE TV will cater to a wider segment of the South Asian audience with its five new channels, expanding the media company's reach on DISH Network to nine channels in total.

"DISH Network is proud of its history of providing the best variety of international programming in the U.S., and our extensive lineup of ZEE channels for the South Asian market is no exception," says Chris Kuelling, vice president of International Programming for DISH Network.   "ZEE TV's selection of channels -- exclusive nationally to DISH Network -- allows the South Asian population in America to connect with their home country in a way not offered by any other television provider."

Zing, available in the Hindi Mega Pack and Hindi Masti Pack on DISH Network channel 674, is a popular international channel dedicated to every facet of the South Asian music and entertainment scene.   Zing offers the latest hit music and movies, as well as programming on celebrities, lifestyle and fashion, along with behind-the-scenes segments, Bollywood exclusives and Page 3 scoops.

ZEE Business is a 24-hour channel presenting news and current affairs programs.   The channel broadcasts business news and other information to keep the South Asian Diaspora updated on what is happening on the sub-continent.   ZEE Business is available in the Hindi Mega Pack and Hindi News Pack on channel 644 on DISH Network.

ZEE Smile is an entertainment channel featuring programs and movies that showcase comedy.   ZEE Smile is available in the Hindi Mega Pack on channel 617 on DISH Network.

ZEE Kannada is a 24-hour channel that offers a way for the Kannada speaking Diaspora to stay connected to their culture.   The channel features dramas, non-fiction, reality and devotional programs, news bulletins, movies and music based shows.   ZEE Kannada is available in the Kannada Mega Pack on channel 643 on DISH Network.

ZEE Marathi is a Marathi-language entertainment channel that presents movies, reality shows and dramas.   ZEE Marathi's lineup of programming caters specifically to the viewing interests of Marathi speakers in the Americas.   ZEE Marathi is available in the Maha Pack on DISH Network's channel 619.

About DISH Network
DISH Network Corporation (NASDAQ: DISH - News), through its subsidiary DISH Network L.L.C., provides more than 14.056 million satellite TV customers, as of June 30, 2011, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life.   Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology.   DISH Network's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world.   DISH Network Corporation is a Fortune 200 company.   Visit www.dish.com.

About Asia TV USA Ltd.
Asia TV USA Ltd.
, headquartered in New York, is a premier distributor of television, entertainment and media content in the United States.   Founded in February 2010, Asia TV USA Ltd.   is deeply committed to bringing top-notch, original television and film programming, distribution channels and digital media to audiences across all genders, ethnicities and income levels.

Zee TV, based on Nielsen ratings is the highest-rated South Asian network in the U.S., offers entertainment channels with television and film programming in a wide range of genres -- including soap operas, costume/period dramas, reality shows, Bollywood movies, musicals, suspense, comedies, culinary, children's entertainment and lifestyle.   Beginning with its debut in the U.S.   in July 1998, Zee now operates across a variety of DTH, telco and cable platforms and offers more than 2 million viewers in Americas over 300,000 hours of original, entertaining content.   Zee TV has a global reach across 167 countries and 500 million homes worldwide, and has been a dominant player in broadcast content for more than 17 years.

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Media Contacts:
SWPR Group
Bonnie Winings / Barry Smith
(818) 760-7131
bwinings@swprgroup.com / bsmith@swprgroup.com
Michael Shepley
(212) 786-9064
shepleypr@aol.ocm
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