DailyMakeover.com Takes Red Carpet Looks to Real Way With One-Click

Makeover Studio Gives You A Front Row Seat at the Emmys
Women Can Try-On the Most Popular Looks From the Red Carpet with Just One Click

• Press Release
• Source: Daily Makeover
• On 12:15 pm EDT, Tuesday September 22, 2009

NEW YORK--(BUSINESS WIRE)--DailyMakeover.com, the Web’s leading online beauty resource, has introduced new looks from the Emmys Awards that women can try-on using the Makeover Studio, the most advanced virtual makeover technology in the industry.

With a few simple clicks women can experience all the glamour of the night by simply uploading their photo and applying hairstyles that celebrities such as Jennifer Love Hewitt wore on the Red Carpet. Makeover Studio currently has nine of the night’s hottest looks available to try-on and will continue to add more Red Capet beauty throughout the week. Looks include:

1. Jennifer Love Hewitt

2. Katrina Bowden

3. Alicia Witt

4. Rose Byrne

5. Kate Walsh

6. Leighton Meester

7. Debra Messing

8. Kaley Cuoco

9. Ginnifer Goodwin

“Nothing says Hollywood glamour like the Emmys,” said Rachel Hayes, editor-in-chief, DailyMakeover.com.

“It’s the first award show of the season, and sets the tone for what we’ll see on the Red Carpet come January with the Oscars and the Golden Globes. Visitors to DailyMakeover.com can see how they look in amazing hairstyles to get inspired for their own personal look. They can also recreate similar makeup effects to see how they’d look in a smoky eye or dramatic lip. This season we saw very feminine and flowing long hairstyles, plenty of soft updos and lots of classic red lip looks.”

DailyMakeover.com’s 1-Click Looks are also showcasing fresh off the runway looks from Fashion Week Including Alexander Wang, Agent Provocateur and Lacoste. Women can try on some of the newest trends including fishbone braids, voluminous curls, and blue eyeliner hot off the runway.

About Daily Makeover

Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access its content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover’s own online beauty community DailyMakeover.com, the web’s leading beauty information site with four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

104 West Partners
Elaine N. Schoch, 720-407-6064
Elaine . Schoch @ 104west . com