DelPurgatorio Joins a Reborn Hybrid Production Studio Vitamin

Studio Offers Multidisciplinary Approach to Design for Ads, Broadcast, Film Titles, New Media and More

• Press Release
• Source: Vitamin
• On 1:50 pm EDT, Tuesday September 15, 2009

CHICAGO--(BUSINESS WIRE)--Digital media production studio Vitamin (www.vitaminpictures.tv) has re-launched itself under new leadership and a new creative mandate. Danny DelPurgatorio, formerly a creative director with Radium/Reel FX, has come on board as Executive Creative Director. 

DelPurgatorio conceives the “new” Vitamin as a hybrid, multidisciplinary studio offering a mix of conceptual, design and production services. The studio, which is affiliated with the Filmworkers group of companies, plans to target advertising and broadcast projects, as well as film titles, music videos and new media content. The company has already begun production on several high profile projects.

“We’ve brought together an eclectic group of directors, designers, animators and artists who are comfortable working in a variety of disciplines, enjoy the collaborative process and are eager to push into new creative territories,” said DelPurgatorio. “Vitamin is built to succeed in a production environment where the lines separating different production techniques, genres and types of media have blurred.”

Vitamin’s core services include conceptual development, design, live action production, visual effects, motion graphics and animation (2D, 3D and traditional).

According to DelPurgatorio, Vitamin aims to be the type of production studio that ad agencies and broadcast companies are looking for today: a nimble, flexible creative resource that can execute a portion of a project or take it all the way from the concept phase through final delivery. “Clients want to work with companies that can be true creative partners, who can make innovative contributions during the conceptual stages, expand ideas to their creative potential, and deliver maximum production value.”

DelPurgatorio served as a creative director at Radium/Reel FX for the past seven years, and his experience spans feature films (the award-winning main title and end crawl for Mr. Magorium’s Wonder Emporium, Paper Man), television branding and graphics (MTV, VH1, FUSE TV, HBO, CONversations with Ricky Jay), commercials (Gatorade, AT&T, Nokia, Pepsi, Southwest Airlines and Subaru) and theme park attractions (Universal Studios).  Additionally, DelPurgatorio directed a 30-minute animated short, Tales of the Black Freighter for Warner Bros. that was released on DVD and Blu-ray as a tie in to the Zack Snyder film Watchman.

Vitamin
Danny DelPurgatorio, 312.664.6683
danny@vitaminpictures.tv