Delamina Dares to Say "Buy It for Yourself"

Delamina Is a New Jewelry Site That Speaks Directly to Women -- Because It's About Time

• Press Release
• Source: Delamina
• On Monday November 24, 2008, 8:00 am EST

MENLO PARK, CA--(MARKET WIRE)--Nov 24, 2008 -- The new jewelry shopping site, Delamina, designed specifically for women just went live today. The company is the brainchild of renowned jeweler Stephen Silver (CEO) and entrepreneur Cheryl Black (COO). The site features an initial set of 20 jewelry designers with approximately one-thousand pieces ranging in price from $300 to $300,000.

"We applaud women who live on their own terms," said Black. "Jewelry is about personal style. We believe a woman shouldn't wait for a man to buy her a piece of jewelry, or worse, for permission to buy her own. Delamina recognizes and respects the fact that women make their own decisions. We also promise fun and whimsy. While we take quality and authenticating each piece very seriously, we also think shopping for jewelry doesn't need to feel stuffy."

"Delamina is different from any other online jewelry company because it eliminates the buyer's concerns about authenticity," said Silver. "Delamina doesn't own inventory. Designers must meet and maintain the strict standards of conduct in order to be on the ecommerce platform. First and foremost we are there to ease the mind of our jewelry customers through our validation process carried out by our carefully trained GIA gemologists. Delamina photographs the items for consistency -- both on mannequin, for scale and by itself. The designers post the descriptions and then we validate them before the jewelry is delivered. Included is a 'Certificate of Authenticity' in each package. We take the validation process very seriously, because we know trust is everything."

Delamina is currently looking for additional designers who meet their strict standards.

About Delamina

Delamina is a new jewelry and fashion web site designed specifically for women to shop and play in an environment with direct access to top designers and information about the latest trends. Delamina was created with 3 things in mind: to be interesting and relevant for women, to validate and guarantee purchases, and to provide information on jewelry fashion, style and trends. Delamina was founded by Stephen Silver of S.H. Silver Co. Estate and Fine Jewelry in Menlo Park, CA which he founded in 1980 and Cheryl Black, a very female marketing and technology executive.

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