ESI Among World-Renowned Team Commissioned to Design Shanghai Corporate Pavilion (The Dream Cube) at the 2010 World Expo

70 Million People Expected to Visit World Expo, May 1-October 31

• Press Release
• Source: ESI Design
• On 10:24 am EST, Tuesday January 6, 2009

NEW YORK, NY--(MARKET WIRE)--Jan 6, 2009 -- ESI Design announced it is collaborating with a team of world-renowned architects, designers, writers, artists, environmental and technology professionals selected to design the Shanghai Corporate Pavilion at the 2010 World Expo in Shanghai, which will be open from May 1 to October 31, 2010.

"ESI is honored to work with this team of inspiring and talented people to design a transformational experience that invites citizens to co-create a better, brighter future for Shanghai," said Edwin Schlossberg, founder and principal designer of ESI Design.

"The Shanghai Corporate Pavilion is backed by some of the best design, creative and technological professionals in various fields from both China and abroad. It will showcase the world's most sophisticated energy-conservation and environmental protection technology with innovative participatory design components contributed by ESI Design," said Dr. Shi Derong, Chairman of Shanghai Guo Shen Group, the company in charge of setting up the Pavilion.

The Shanghai Corporate Pavilion will feature intelligent green building technologies, a dream-like immersive atmosphere and vibrant interactive experiences. The design responds to the theme of the World Expo 2010 Shanghai -- Better City, Better Life -- by presenting public spaces built on sustainable development, collective creativity and harmonious urban living. Dubbed the "Dream Cube," the Shanghai Corporate Pavilion embodies how, by working together, ordinary citizens can realize their dreams and transform the city into a better place for all.

Other members of the Shanghai Corporate Pavilion design team include:

 
--  Yung Ho Chang, an accomplished architect and professor who established
    China's first private architecture firm, Atelier FCJZ, set up the Graduate
    Center of Architecture at Peking University (1999) and is currently the
    Head of the Department of Architecture at MIT.

--  Dr. Shi Zhengrong, a renewable energy pioneer, who founded Suntech
    Power Co., Ltd., which specializes in manufacturing silicon solar cells,
    modules and systems.

--  Don Mischer, an internationally recognized producer and director of
    television and live events, such as the opening ceremony of the 2007
    Special Olympics World Summer Games in Shanghai and Super Bowl Halftime
    Shows with Paul McCartney, Rolling Stones, Prince and Michael Jackson.

--  Qiuyu Yu, a well-known scholar in Chinese culture and writer of
    international fame.  During his early days in Shanghai, he was a planning
    consultant to the Shanghai government and head of the Shanghai Theatre
    Academy.  He is the recipient of the First Prize for National Best
    Textbooks, the Lu Xun Literature Prize, and the Taiwan Platinum Writer
    Prize, among others.

--  Jia Lu, a highly respected artist and designer who has shown in over
    200 solo exhibitions, including the United Nations headquarters in 2000.
    Her work can be found in public and corporate collections around the world,
    including the Government of Canada, the Bank of China, Boeing Corporation
    and Morgan Stanley, as well as numerous private collections.

Additional information about the design of the Pavilion will be released in spring, 2009.

ESI Design

Headquartered in New York City, ESI Design is one of the world's foremost experience design firms, creating innovative physical and virtual environments that connect audiences with today's leading cultural and commercial institutions. The firm was founded in 1977 by interactive pioneer Edwin Schlossberg with the mission to create informed conversations in public spaces that encourage participation and empower people to create positive change. Clients include Sony, Best Buy, McDonald's, Reuters, Mercy Corps, and the Statue of Liberty Ellis Island Foundation. For examples of the firm's work, please visit www.esidesign.com.

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