Element 21 Sports a Buy With a $3.10 -- 12 Month Target Issued by Acorn Research LLC

TORONTO--(MARKET WIRE)--Jan 9, 2009 -- Element 21 Golf Company (OTC BB:ETGF.OB - News) (Frankfurt:BJQ.F - News), the leading manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that Acorn Research has issued a research report with a target 12 months stock price of $3.10. The report is available on line at http://www.acornmanagementpartners.com/research/Element%2021%20Sports%20(ETGF).pdf

Element 21 Sports Company is a vertically integrated Scandium metal company that produces golf and fishing equipment made with proprietary technology and patented Element 21 metal. The objective of Element 21 Sports is to position the organization as a key innovator in the retail golf and fishing equipment market. Element 21 Sports Company plans to expand its product lines to include hockey, baseball, cycling, tennis, and other sports, where strength and lightness is required to improve performance and playability.

Element 21 Sports Company's premier products are golf clubs and fishing poles made out of a Scandium and biofiber materials, which are light, durable, and long-lasting. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008, who continue to use Element 21's Scandium technology during professional competition. Their patented technology encompasses scandium as the fundamental material used to provide superior golf and fishing equipment. The hollow design of the golf clubs gives the player more accuracy on off-center hits. Their clubs have a wide sole, which gives the player a launch trajectory angle for all types of lies. Each club is hand assembled and frequency matched for consistent feel and performance.

Element 21 Sports Company was established as a manufacturer and designer of advanced Scandium metal golf and fishing equipment. Scandium metal is a synthetic aluminum alloy material which is light and durable.

Element 21 Sports Company has developed award winning fishing products. Element 21's Carrot Stix represents the latest in cutting edge technology, using a newly developed proprietary method of integrating nano level cellulose bio-fibers into the rod. With sponsors like Boyd Duckett and many others on all the fishing tours, Element 21 fishing line is one of the fastest growing in the country, if not the world. The fishing products recently were recognized as the "BEST OF SHOW" at the 2007 and 2008 ICAST show, the world's largest sports fishing show.

Element 21 Golf Company's revenue has been growing at an annualized growth rate of 343.3% and 705.5% for fiscal year 2006 and 2007, respectively. The three year average growth rate for the recent past is 203.9%.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with the Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

     Company Contacts:
     Investor Relations:
      
     John R. Exley, III
     Acorn Management Partners, LLC
     Toll Free: 866-491-3739
     Direct: 678-368-4002
     http://www.acornmanagementpartners.com
     JRE@acornmanagementpartners.com
      
     Sales (no investor related calls please)
     Element 21 Golf Company
     1-888-365-2121 ext 106
     sales@e21golf.com
     http://www.e21Sports.com
      
     Media members interested in testing fishing and golf technology or
     receiving e21 products for editorial review can contact:
     Nigel DaCosta
     1-416-362-2121 ext. 104
     Nigel.Dacosta@e21sports.com