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Emulex Edge Partner Program Provides Increased Revenue Generation Opportunities for Converged Networking VARs

Delivers Streamlined Channel Program for Server, Storage and Networking VARs


  • Press Release
  • Source: Emulex
  • On 9:00 am EST, Tuesday November 10, 2009

COSTA MESA, Calif.--(BUSINESS WIRE)--Emulex Corporation (NYSE:ELX - News) today announced its new Emulex Edge™ Partner Program, which is designed to increase Value Added Resellers’ (VARs’) revenue, profit and productivity, using a streamlined and unified approach across products segments, a single channel program framework, and a consistent eligibility and rewards structure. With the recent introduction of Emulex’s OneConnect™ Universal Converged Network Adapters (UCNAs) and OneCommand™ Manager, Emulex is providing a new channel program that meets the needs of VARs entering the rapidly growing converged networking market.

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“The new Emulex Edge Partner Program mirrors Emulex’s approach to network convergence, by providing a single, unified channel program that delivers the resources, tools and support that will help server, storage or networking VARs succeed in the converged networking market,” said Steve Daheb, chief marketing officer and senior vice president of business development, Emulex. “As the network converges, so does the channel, and Emulex is leading the network convergence transition with its unique pay-as you-go business model. The Emulex Edge Partner Program will help Emulex’s VARs get the most out of Emulex’s cutting edge connectivity products.”

The Emulex Edge Partner Program is specifically designed to provide VARs with the tools, support and information required to promote and sell all network and storage connectivity solutions. The program will provides a converged approach to selling Emulex’s product offerings that will help partners:

  • Increase margins and protect time investments with deal registration
  • Increase profitability with comprehensive growth rebate programs
  • Shorten sales cycles with access to demo and proof of concept equipment
  • Educate sales and technical reps easily and affordably, so they are up to speed on cutting-edge Emulex products and solutions
  • Grow server attached revenue with Emulex connectivity products
  • Reward sales and system engineers with rich Emulex Rewards on Host Bus Adapters (HBAs) and Universal Converged Network Adapters (UCNAs) sales
  • Spend more time selling with the easy-to-use program administration tools
  • Maximize return on investment with highly effective lead generation

Supporting Quotes:

“Easy access to demo and proof of concept units are imperative to our account managers’ ability to get ahead in new markets, such as network convergence,” said John Laferriere, vice president, Infrastructure Services Group, Corporate Technologies. “The Emulex Edge Partner Program provides the equipment and training necessary for us to get this new technology in the hands of IT managers that are making decisions regarding the layout of their data centers for years to come.”

“Emulex’s menu of new sales and growth incentives allows us to customize the structure of the program in a way that mirrors our own business model,” said Peter Spreadbury, Director of Enterprise Partners, SCC. “The fact that all product types and all OEM types are included in the program is consistent with our business model. It allows us to reach our goals, and the growth incentives offered work for me, no matter what our product focus with other partners might be.”

“Avnet is focused on delivering leading edge solutions to its partners, and network convergence is providing us with added growth opportunities,” said Mark Walker, director EMEA, Data Management Product Business Group, Avnet. “Emulex’s solutions now address connectivity needs across the data center and by folding its expanded portfolio of products into a unified partner program our customers benefit from having a trusted, single source for all of their data center connectivity requirements.”

“We see network convergence as a burgeoning new market opportunity for our VAR partners and we’re happy to see Emulex leading the way in providing its partners with the resources and incentives that will drive network convergence forward, said Art Prutsalis, vice president of sales, Info X Distribution. “Emulex’s expertise in the Fibre Channel connectivity market gives them the expertise necessary to deal with the rigorous demands of storage connectivity, and its new OneConnect UCNA offering delivers the integral components necessary to support the converged data center.”

Learn more about the Emulex Edge Partner Program: http://www.emulex.com/emulexedge

To learn more about Emulex, please visit: http://www.emulex.com

Follow Emulex on Twitter: http://www.twitter.com/emulex

About Emulex

Emulex is the leader in converged networking solutions for the data center. Our Connectivity Continuum architecture provides intelligent networking services that transition today’s infrastructure into tomorrow’s unified network ecosystem. Emulex provides a single framework that intelligently connects every server, network and storage device within the data center. Through strategic collaboration and integrated partner solutions, Emulex provides its customers with industry leading business value, operational flexibility and strategic advantage. Emulex is listed on the New York Stock Exchange (NYSE:ELX - News) and has corporate headquarters in Costa Mesa, California. News releases and other information about Emulex Corporation are available at http://www.emulex.com.

Emulex Safe Harbor Statement

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. These forward-looking statements include, among other things, statements regarding future events and future performance. Emulex wishes to caution readers that a number of significant factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include changes in economic and industry conditions and the effects of ongoing global economic uncertainty, changes in end user demand for technology solutions; the effect of any actual or potential unsolicited offers to acquire Emulex; Emulex’s dependence on a limited number of customers and the effects of the loss of, or decrease or delays in orders by, any such customers, or the failure of such customers to make payments; the rapidly changing nature of technology, evolving industry standards and frequent introductions of new products and enhancements by competitors; the effect of rapid migration of customers towards newer, lower cost product platforms; slower than expected growth of the storage networking market or the failure of Emulex's Original Equipment Manufacturer (“OEM”) customers to successfully incorporate Emulex products into their systems; delays in product development; the highly competitive nature of the markets for Emulex’s products; Emulex’s ability to gain market acceptance for its products; any inadequacy of Emulex’s intellectual property protection or the potential for and impact of third-party claims of infringement, including any inability to successfully defend itself against any intellectual property claims, obligations relating to customer indemnification, any failure of suppliers to satisfy indemnification obligations and other potential business disruption; Emulex's ability to attract and retain skilled personnel; and the Emulex's reliance on third-party suppliers. These and other factors which could cause actual results to differ materially from those in the forward-looking statements are also discussed in Emulex’s filings with the Securities and Exchange Commission, including its recent filings on Forms 8-K, 10-K and 10-Q. Statements in this release are based on current expectations and Emulex undertakes no obligation to revise or update any forward-looking statements for any reason. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Contact:

Emulex
Katherine Lane, 714-885-3828
Director, Corporate Communications
katherine.lane@emulex.com

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