Extraordinary Customer Experience Anchors the Brand for Sage North America With Doremus as New Ad Agency

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IRVINE, CA--(MARKET WIRE)--Jan 12, 2009 -- To support and extend a vibrant new branding program, Sage North America has signed Doremus San Francisco as its new advertising agency. In addition to a new agency relationship, Sage North America is also adopting global brand standards that reflect the international reach of the company and its strong commitment to customers around the world.

"This is an exciting time in the history of our company as we globally acknowledge in our public image what makes us unique -- delivering an extraordinary customer experience," said Sage North America CEO Sue Swenson. "We support more than 2.9 million customers in North America with software and services they depend on to build successful businesses. Our commitment to delivering the best customer experience possible is central to our brand promise. I'm looking forward to working with the Doremus team to help us better express the unique Sage brand across everything we do."

Sage's flagship products in North America have long held leading positions and are among the most recognizable in the markets they serve, including titles such as ACT! by Sage, Sage SalesLogix, Sage Timberline Office, Peachtree by Sage, Sage MAS 90, Sage Accpac and Simply Accounting by Sage. The company's adoption of global brand standards will bring the added benefit of a clear connection of these titles to the broad portfolio of products and services and the global strength that Sage brings to its customers.

Doremus San Francisco will lead Sage's print and online advertising campaign for the Sage brand and individual product brands across the United States and Canada.

Information about Sage and its product and services for businesses in North America can be found at their new web site www.sagenorthamerica.com.

About Sage North America

Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. At Sage, we live and breathe business every day. We are passionate about helping our customers achieve their ambitions. Our range of business software and services is continually evolving as we innovate to answer our customers' needs. Our solutions support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage North America employs approximately 4,800 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989, employs more than 14,500 people and supports more than 5.8 million customers worldwide. For more information, please visit the web site at www.sagenorthamerica.com or call 866-308-2378.

About Doremus San Francisco

Doremus San Francisco is part of the Doremus global network (http://www.doremus.com). With offices in New York, San Francisco, London, Hong Kong and Singapore, Doremus specializes in business communications, helping companies to grow. It does this by leveraging a unique understanding of clients' target audiences... taking the complex and making it compelling through intellect, insight, and ideas that make an impact.

Doremus is a part of the Omnicom Group Inc. (NYSE:OMC - News) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

© 2009 Sage Software, Inc. All rights reserved. Sage, Sage Software, Sage logos and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

     Press Contacts:
      
     John Schoutsen
     Sage North America
     (905) 267-2873
     john.schoutsen@sage.com
      
     Marianne Flatley
     Doremus
     (212) 366-3682
     mflatley@doremus.com