Fujitsu "Accelerates" Channel Program for Retail Industry

Strategy Targets Retail Markets and Segments That Require Vendor Leadership

• Press Release
• Source: Fujitsu America
• On 12:00 pm EDT, Tuesday July 14, 2009

SUNNYVALE, CA--(Marketwire - 07/14/09) - Fujitsu today announced it is expanding its Accelerator channel program to the retail industry. The program targets value-added resellers (VARs), independent software vendors (ISVs) and distributors that understand end-user requirements and have leadership positions, software and services that complement products and services from Fujitsu.

According to the company, this program will enable and accelerate the partner's revenue through a business relationship with Fujitsu. Four "Pillars of Success" underpin the program: Retail Expertise and Success, Pervasive Retailing Solutions, Service and Support and Sales Enablement Programs.

William Buie, senior vice president of channel, alliance and system integrator sales at Fujitsu America, says the company's strategy is on growing retail solution sales through focus on and support of the channel.

"Unlike some retail technology vendors, our goal is to fully support industry VARs, ISVs and distributors -- not compete against them," said Buie. "We have the right products with the right price, performance and service options to drive profitable partnerships with resellers. That's why we've launched the Fujitsu Accelerator program -- to drive increased awareness and sales growth with our channel partners."

The Fujitsu Accelerator Partner Program includes various sales and marketing support elements such as a channel partner Web site for direct and secure communications; financing for flexible customer options; market development funds and co-branded product collateral; new business lead generation and media and publicity support.

Jeremey Fass, executive vice president at AVF Consulting, says the new program will support growth initiatives of channel partners like his company.

"It's refreshing to see a large technology vendor like Fujitsu bring a true partnership approach to its retail channel program," said Fass. "As a new reseller of Fujitsu point-of-sale hardware, we are very pleased with the technical, sales and marketing support that Fujitsu offers. They are working with us to grow both our business and theirs, an essential trait in a quality technology partner."

Fujitsu products and services offered under the Accelerator program include the TeamPoS(R) 3000 and 3600 families of point-of-sale (POS) terminals, iPAD(TM) mobile systems, U-SCAN(R) self-checkout, U-SERV(R) self-service kiosks and the field service and customer support organization.

Images, Resources & Related Links

Fujitsu America - http://solutions.us.fujitsu.com/
Fujitsu Accelerator Program - http://solutions.us.fujitsu.com/accelerator
Fujitsu Retail Solutions - http://www.fujitsu.com/us/industries/retail/
Fujitsu TeamPoS - http://www.fujitsu.com/us/services/retailing/technology/hardware/

About Fujitsu
Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (Tokyo:6702 - News) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: www.fujitsu.com.

About Fujitsu America, Inc.
Fujitsu America, Inc. provides a complete portfolio of business technology services, computing platforms, and industry solutions. Fujitsu platform products are based on scalable, reliable and high-performance server, storage, software, point-of-sale, and mobile technologies. Fujitsu combines its renowned platform offerings with a full suite of onshore, near shore and offshore system integration, outsourcing, and datacenter services covering applications, operations, infrastructure, customer service, and multi-vendor lifecycle services. Fujitsu provides industry-specific solutions for retail, manufacturing, healthcare, government, education, financial services, and telecommunications sectors. For more information on Fujitsu America's business scope, visit http://solutions.us.fujitsu.com/.

Fujitsu and the Fujitsu logo are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. Accelerator and TeamPoS are trademarks or registered trademarks of Fujitsu America, Inc. in the United States and other countries. All other marks referenced are the property of their respective owners.

 
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