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Game on! Harris Interactive Dishes the Data on Trends in Gaming

Joe Porus and Milt Ellis speak at the Digital Hollywood event in Santa Monica


  • Press Release
  • Source: Harris Interactive, Inc.
  • On 11:23 am EDT, Friday October 23, 2009

NEW YORK--(BUSINESS WIRE)--Joe Porus and Milt Ellis, research vice presidents at Harris Interactive, participated yesterday in a leading industry conference focusing on the trends and future expectations in the gaming and peer to peer (P2P) arenas. Speaking at the P2P and Gaming Conference, a subset of Digital Hollywood, Porus and Ellis revealed their findings and concluded that the future of gaming and P2P looks bright.

Based on their research findings, more than half of adults are already gamers with many favoring sports games (22%) or strategy and simulation games (22%). Currently, most gamers use their computers to play (75%), however more than a quarter (28%) are using their Mobile phones or Smartphones, and that number is likely to increase with the continued improvement of mobile devices.

The interest in peer to peer (P2P) gaming is certainly on the rise, with half of adults stating interest in the concept of installing an application on their computer to connect to a shared gaming server. Forty-one percent of adults are aware of P2P networks being used for sharing video game files or applications, while more than half are aware of using them to share music (55%) and half are aware of sharing videos or movie files.

“There is the opportunity to see an increase across the spectrum of gaming platforms, as the appetite for gaming is truly growing,” stated Porus. “The gaming and P2P landscape is shifting and will continue to do so as Netbooks and smartphones evolve.”

 
TABLE 1
TYPICAL VIDEO GAMES CONSUMERS PLAY

"Which of the following types of video games, if any, do you typically play?”

 

Base: U.S. Respondents

  Total
%
Sports 22
Strategy and simulation games 22
First person shooter 17
Music 17
Massively multiplayer online games 8
Other type(s) of video games 26
I do not ever play video games 45
 
 
TABLE 2
TOP DEVICES USED FOR PLAYING VIDEO GAMES

"Which of the following devices, if any, do you personally own and use to play video games?”

 

Base: Plays video games

  Total
%
Computer 75
Console system 64
Hand-held system 29
Mobile phone/Smartphone 28
Other hand-held/mobile device 7
Other 2
None 4
 
 

TABLE 3

MARKET INTEREST FOR P2P ENABLING APPLICATIONS

“How interested would you be in installing this application on your computer to play video games?”

 

Base:  Plays video games on a computer

 
  Total
%
Extremely interested 5
Very interested 6
Fairly interested 16
Somewhat interested 23
Not at all interested 50

 

Note: Percentages may not add to 100% due to rounding

 
 

TABLE 4

FAMILIARITY WITH P2P FILE EXCHANGE

“How familiar are you with uploading or downloading each of the following types of files online using P2P software?”

 

Base: U.S. Respondents

 
   

Not at all

familiar

 

Somewhat

familiar

 

Fairly

familiar

 

Very

familiar

 

Extremely

familiar

  %   %   %   %   %
Music files   46   18   14   12   1
Videos/Music files   51   19   13   10   8
Video game files or applications   59   15   12   8   6
 

Note: Percentages may not add to 100% due to rounding

 

Methodology

This poll was conducted online within the United States October 15 through 19, 2009 among 2,504 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

©2009 Harris Interactive, Inc. All rights reserved.

Contact:

Press:
Harris Interactive, Inc.
Alyssa Hall, 212-539-9749
ahall@harrisinteractive.com

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