Gemini Fund Services, LLC Creates New Brand to Reinforce Their Position in the Pooled Solutions Space

Firm Provides Pooled Investment Solutions to Financial Advisers in the Form of Mutual Funds, Hedge Funds, Collective Investment Trusts, and Other Investment Vehicles

HAUPPAUGE, NY--(MARKET WIRE)--Jan 8, 2009 -- In an effort to better reflect the pooled investment solutions that they provide to financial advisers and other investors, Gemini Fund Services, LLC ("Gemini") today announced the launch of a new rebranding initiative. The new brand better reflects Gemini's position as a leader in the industry, and is focused on clarifying the turnkey solutions they offer and the breadth of investment vehicles that they administer.

"We have been in the business of establishing and administering pooled investment solutions for our clients for more than a quarter of a century now and have been able to successfully guide our clients through some of the best, and worst, market environments that this country has seen," said Andrew Rogers, President of Gemini. "As we continue to grow as a firm, we felt that it was important that our message and our visual brand closely align with the customized, fluid, and versatile investment solutions that we offer."

The rebranding will affect all aspects of Gemini's sales and marketing efforts, including a new website, marketing materials, conference materials, and advertising campaigns, as well as all internal and external communications.

"We have built a name for ourselves in the industry as mutual fund services providers, but our keen ability to service and administer investment products goes far beyond just mutual funds," Rogers added. Gemini has also launched, and provides back office solutions for, dozens of hedge funds, collective investment trusts, and other investment vehicles, giving them the unique ability to counsel financial advisers on an investment vehicle that best suits their management style as well as the specific needs of their clients. "Like any strong, established company, we want our brand to reflect not only the products and solutions that we provide to our clients, but also the culture and expertise of our team. We believe that this rebranding initiative does just that."

With over $7 billion in assets under administration, Gemini has launched over 75 investment products including mutual funds, hedge funds, and other investment products in the past 3 years alone. Even through the recent bear markets, advisers continue to seek out Gemini's services -- many of whom are launching "alternative" style investment products such as hedge funds or mutual funds offering "hedge-like" investment objectives. For all of these products, Gemini is able to provide regulatory and back-office solutions including fund accounting, fund administration, transfer agency, distribution, and regulatory filing and reporting. Rogers continued, "Our goal is to provide a turnkey solution for advisers managing these pooled investment vehicles to allow them to do what they do best -- manage their portfolios and grow their assets."

To request more information or to speak with Andrew Rogers, president of Gemini Fund Services, LLC, please contact Melinda Staab at (973) 400-1341 or melinda@jcpublicrelations.com.

About Gemini Fund Services, LLC

Gemini has been a pooled investment solutions provider for mutual funds, hedge funds, and alternative investment products for over 25 years. In addition to providing solutions to advisers with existing funds, Gemini also partners with advisers that are interested in creating new investment products. In the past three years alone, Gemini has launched over 75 funds. For more information, please visit www.geminifund.com.

1261-GFS-12/11/2008

     Contact:
     Melinda Staab
     JCPR Inc.
     (973) 400-1341
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