Get Married Magazine Makes Bold Move With Launch of Inaugural Issue

The "new shopping & trend guide for the savvy bride" offers a more interactive reader experience, combining print with the online world

• Press Release
• Source: Get Married Media
• On 1:42 pm EDT, Friday October 9, 2009

ATLANTA, Oct. 9 /PRNewswire/ -- Get Married Media - a tri-media wedding resource - fills a void in the bridal market place with the launch of Get Married magazine, the new shopping and trend guide for the savvy bride.

Instant gratification

Get Married magazine combines traditional print with the interactive world. The magazine's trend focus and its integrated e-commerce and media strategy combine to provide brides with unique insight into what's hot for weddings, while offering the ability to instantly shop the vast selection of stylish wedding products featured on its pages.

By partnering with some of the best brands in the bridal business, and making nearly 80 percent of the magazine products available in its online wedding shop (shop.getmarried.com), Get Married is able to streamline brides' wedding planning and shopping experience. Complimenting the print medium, Get Married magazine is currently available free online as an active flipper (www.getmarried.com/magazine/view/), where links are provided for every product.

In addition, Get Married magazine is the first national bridal publication to use the cutting-edge Microsoft Tag on its pages, enabling brides to connect instantly to websites, videos, images and information directly on web-enabled mobile devices. The Microsoft Tags offer brides instant entertainment with quick, easy and convenient connection to rich content, while enhancing print advertisements' effectiveness and ability to track campaign success, adding value for print advertisers that want accurate measurement and impressions. Get Married created videos to offer more information on selected pages, truly bringing pages to life. Instructions for a quick and free download of the Microsoft Tag application are available at: www.getmarried.com/magazinetag/.

"Get Married magazine is as smart as it is fun, and the response has been tremendously positive from brides, advertisers and wedding professionals. By creating a user-friendly tool that offers choices and guidance on an array of the latest wedding products and trends, we make it easy for brides to simultaneously plan and shop," said Stacie Francombe, founder and president of Get Married Media. "Brides are smart, they are passionate, they like to discover, and they enjoy instant information, and Get Married magazine and getmarried.com afford them the luxury of immediate gratification - it's a girl's dream."

The wedding magazine includes editorial features on real brides, wedding professionals and experts, as well as an array of inspiring challenges, trend round-ups, product profiles, shopping guides and informative articles.

Timing is everything

According to the 2009/2010 Magazine Publishers of America Handbook, more than 80 percent of U.S. adults read magazines and the audience has remained strong during the past five years - including readership among younger adults. Get Married magazine is set to capitalize on a gap in the bridal publication market. (2009/2010 MPA Handbook, Magazine Publishers of America)

Francombe notes, "Get Married's targeted demographic are young women and, with 2.2 million weddings planned in 2009, our magazine will bring value to engaged girls and our advertising partners."

Value

To support brides during the economic times and to expand its footprint, Get Married is giving the first issue of its magazine for free, offering brides a unique opportunity to experience the new publication. Subsequent quarterly issues will be on newsstands beginning January 2010. Annual subscriptions (4 issues) are available at $14.96.

About Get Married Media

Get Married Media, a national, integrated multi-media wedding planning resource that reaches passionate brides a highly synergized, tri-media platform: a TV show (airing January 2010), a highly-trafficked website (www.GetMarried.com) and a glossy print publication (Get Married magazine). Get Married connects brides with local and national wedding vendors and industry experts through entertainment and news.

Launched October 1, 2009, Get Married magazine (circ. 300,000) - the new shopping and trend guide for the savvy bride - moves beyond the traditional ways of delivering a bridal publication - from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre. The first issue is FREE in single copy (www.getmarried.com/magazine) or bulk (magazine@getmarried.com).

Closely integrated with the TV show and Get Married magazine, www.GetMarried.com the online portal that offering brides an interactive experience, including a newly-launched wedding shop that sells products as seen in the magazine, as well as a wedding blog (www.getmarried.com/bloggerbrides), video segments from the show, articles, image galleries and tools.

Contact:

Becca Brett Leish

director of marketing & communications

404.888.9091

Becca@GetMarried.com

Buzz up!