Google TV Ads and SpotMixer Make It Easier and More Affordable for Small Businesses to Advertise on National Television

Google TV Ads Integrates SpotMixer's Video Creation Technology to Offer Businesses an Affordable, End-to-End DIY Cable Advertising Solution; Early Adopter/Beta Customers Report Positive Results

• Press Release
• Source: SpotMixer
• On 8:00 am EST, Thursday January 15, 2009

MOUNTAIN VIEW, CA and REDWOOD CITY, CA--(MARKET WIRE)--Jan 15, 2009 -- SpotMixer (www.spotmixer.com), an innovative online video advertising service of One True Media, Inc., today announced that Google has publicly launched the SpotMixer self-serve video ad creation solution within the Google TV Ads platform (www.google.com/tvads). A simple, free ad creation widget, developed jointly by Google TV Ads and SpotMixer, allows customers to easily and efficiently create high-quality video ads for distribution through GoogleTV Ads. Businesses that previously could not access national television advertising are now able to place their ads on TV with lower risk, and they are seeing strong results.

Google TV Ads has offered this service to a subset of Beta advertisers since September. Based on positive response, Google has launched this do-it-yourself, free ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign. SpotMixer's innovative platform automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. The solution dynamically changes templates and content to ensure that each video is different and provides customers with easy options to further customize their ads.

Many of these early beta customers have already run successful Google TV Ads programs using their SpotMixer-created TV ads. These early successes not only underscore the expanded reach and measurable results that businesses are discovering with this new service, but they also point to the trend of businesses re-purposing assets they've already created, such as high-quality photography used on their Web site or audio from a radio ad, to produce a professional-looking television ad.

Corey Donovan, vice president of Marketing at Vibrant Technologies, an online seller of refurbished IT hardware, chose to use the SpotMixer ad creator service to save money and maintain complete control over the creative vision. Having the opportunity to create a free TV ad enabled Corey to take the plunge and launch a national TV campaign. He's been advertising his custom-made commercial through Google TV Ads since October 2008 and has already seen results.

Customers can now run and track TV ads just as they do with other online ad campaigns. "I always wanted to try TV advertising, and Google TV Ads proved to be a great option," said Donovan. The one thing keeping him from trying TV advertising was the cost of producing an ad, and with SpotMixer's unlimited editing features combined with Google TV Ads' better targeting, unparalleled measurability and ease of use, those obstacles no longer exist.

To get started with Google TV Ads, please visit www.google.com/tvads.

About SpotMixer and One True Media

SpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use, yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant, yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.spotmixer.com.

Google, Google TV Ads, and Google AdWords are trademarks of Google, Inc.

     Contact:
     Krista Van Lewen
     CommStrat for SpotMixer
     Email Contact
     303-963-5530