Growth of Rock Candy Media Defies Economic Environment

Marketwired

AUSTIN, TX--(Marketwire -08/29/11)- Due to solid entrepreneurial leadership, Rock Candy Media, a full-service marketing and design firm founded in June 2009, continues to thrive in an economic environment that has challenged many local businesses.   Rock Candy Media was founded by principal Annie Liao Jones after the birth of her daughter.   "I saw a need for Austin businesses to have the chance for a simple solution to a complex problem -- how to successfully market their businesses -- particularly in challenging economic times."

Chief Financial Officer Bill McMillian said, "I have been doing accounting and tax work for Annie since she started RCM.   For the first year, she was a one woman show...   because of her dedication to excellence she was able to build a solid foundation of clients."

RCM's first employee, Caitlin Fegley, was hired part-time a year after the business was started as Account/Social Media Manager.   Creative Director Art Lopez joined RCM in September 2010.   By February 2011, RCM had moved into its own offices on Spicewood Springs Road in north central Austin.

In addition to Fegley and Lopez, RCM now includes Production Director Teresa Ramirez, Junior Designer and ad copywriter Abby Kaplan, and Developer Chris Linden.   "Having quality in-house staff committed to a superior product is key to our current success," said Annie Jones.

Jones' vision has served to propel RCM from approximately $500,000 in sales last year to the current $1.7 million annual sales projection.   RCM also added a division to their company, Rock Candy Life, in February 2010.   Managed by Kaplan, Rock Candy Life extends the RCM mission to eco-friendly products with eye-catching design.   The first products were PVC-free, chlorine-free, recyclable shower curtains.   Initial positive response has turned into both local and international sales that continue to climb.

The success of Rock Candy Life, say Jones, is because the staff of Rock Candy Media practices what it preaches -- good, comprehensive marketing.   Lopez adds, "We pride ourselves in getting work done with quick turnarounds.   We treat each client (and their projects) as if they're our most important client; we communicate with them every step of the way and make sure their project is in good hands and delivered to them with enough time to spare."

"Annie has grown this business on the strength of her extensive sales experience and she has assembled a highly motivated team that is able to do almost all projects in-house," said McMillian.   He went on to say that he believes RCM's tremendous growth is due to maintaining high levels of creative expression and customer satisfaction while also maintaining quality control.

Rock Candy Media is a full-service marketing, design and PR agency.   RCM couples traditional print marketing with the latest in online marketing techniques to generate sales for their customers.   To learn more about RCM, visit them on the web at www.rockcandymedia.com.

Contact:


Contact:
Annie Jones
(512) 291.7626 ext.   601
annie@rockcandymedia.com

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