HOMEQ Corporation Subsidiary Announces a Reduction in its Pricing

• Press Release
• Source: HOMEQ Corporation
• On 2:11 pm EST, Monday November 9, 2009

TORONTO, Nov. 9 /CNW/ - HOMEQ Corporation (TSX: HEQ (HOMEQ or the Company)), today announced that its subsidiary HomEquity Bank has significantly reduced its rates on CHIP Home Income Plans. More information is available at www.homequitybank.ca.

Forward Looking Statements

HOMEQ Corporation from time to time makes written and verbal forward-looking statements about business objectives, operations, performance, and financial condition, including the likelihood of HOMEQ's success in developing and expanding its business. These may be included in HOMEQ's and its predecessor's annual reports, regulatory filings, reports to shareholders, press releases, presentations and other communications. These forward-looking statements are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of HOMEQ. Actual results may differ materially from those expressed or implied by such forward-looking statements. HOMEQ does not undertake to update any forward-looking statement, whether written or verbal, that may be made from time to time.

About HOMEQ Corporation

HOMEQ's wholly owned subsidiary HomEquity Bank is Canada's newest Schedule 1 bank. HomEquity Bank is the only national provider of reverse mortgages to homeowners aged 60 and over, Canada's fastest growing demographic segment. HomEquity Bank originates and administers Canada's largest portfolio of reverse mortgages under the CHIP Home Income Plan brand. As of September 30, 2009, the mortgage portfolio comprised approximately 7,000 reverse mortgages with an accrued value of $837 million, secured by residential properties across Canada worth approximately $2.3 billion. HomEquity Bank's predecessor, Canadian Home Income Plan Corporation, has been the main underwriter of reverse mortgages in Canada since pioneering the concept in 1986.

HOMEQ's shares trade on the Toronto Stock Exchange under the symbol HEQ. Additional information on HOMEQ, including annual and quarterly reports can be viewed at www.homeq.ca.

For further information

Gary Krikler, Senior Vice President and Chief Financial Officer, (416) 413-4679
or Scott Cameron, Vice President, Finance, (416) 413-6605

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