PALO ALTO, CA--(Marketwire -02/08/12)- HP (NYSE: HPQ - News) today announced its sponsorship of the release of Universal Pictures and Illumination Entertainment's 3-D CG (computer graphics) feature, "Dr. Seuss' The Lorax," opening nationwide on March 2.
In tandem with collaborating with Universal Partnerships & Licensing (UP&L) in support of the film, HP is launching a series of educational programs to connect its long-standing leadership in environmental sustainability with its commitment to education.
"The theme of responsible consumption is a priority throughout HP and spreading the message of 'Dr. Seuss' The Lorax' is something we are passionate about," said Jeff Walter, director, Environmental Sustainability and Social Innovation, Imaging and Printing Group, HP. "'The Lorax' is not only an inspired tale told by one of the world's most beloved children's authors, it is also an ecological challenge that rings true in today's time."
"Every Inkling Makes a Difference"
HP is working with Universal Pictures and global book publishing company Scholastic to create a fun and interactive science-based educational program focused on sustainability. The program, "Every Inkling Makes a Difference," is designed to help teachers discuss environmental issues with their students and learn about actions that families can take toward sustainability.
The curriculum is customized for elementary and middle school classrooms and is now available to public, private and home-school organizations via Scholastic's distribution network. It also is accessible online at www.scholastic.com/thelorax.
Beginning on March 2, parents and teachers will be encouraged to read the book "The Lorax" and see the movie with their students or children, then log on to the Scholastic microsite to enter the "Every Inkling Makes a Difference" story contest.
Parents and teachers can help students submit a story describing a creative new idea for how they or their communities could live more sustainably and be entered to win prizes designed to further their educational future, including a $10,000 college scholarship from HP.
More sustainable printing
HP empowers consumers to "Print Like The Lorax" -- a reference to making more sustainable choices when printing. The company is now offering videos and educational content with practical tips on selecting printing products designed with the environment in mind, choosing papers certified by the Forest Stewardship Council (FSC) and recycling used cartridges through the HP Planet Partners program.
The company encourages customers to print responsibly through its commitment to responsible forestry programs, recycling innovations and commitment to energy efficiency. HP sets the precedent for people to "Print Like The Lorax" in the following ways:
- Expanding the use of recycled plastics in its cartridge manufacturing process, which has already produced more than 2 billion cartridges made from recycled plastic.
- Leading the market in the use of recycled content in imaging and printing products, as evidenced by using more than 100 million pounds of recycled plastic in HP printing products since 2007.(1)
- Committing to offer at least 50 percent of HP-branded paper as either FSC®-certified or containing more than 30 percent post-consumer content by the end of 2013.
- Joining the FSC as a member to promote responsible forestry practices around the globe.
- Joining the World Wildlife Fund's (WWF) Global Forest and Trade Network in 2009, making a commitment to protect forests and extending that commitment in 2012 by supporting WWF's efforts to conserve mangrove forests in Indonesia and protect the proboscis monkey, an endangered species.
- Surpassing its goal to improve the overall energy efficiency of printing products. HP improved the overall energy efficiency of its ink and laser printing products by 46 percent from 2005 to 2011, exceeding its original goal of 40 percent.
Lorax-themed printer app and widget
Additionally, HP will be enabling access to Lorax-themed content via a new printer app and widget as well as on www.hp.com/create. This content includes coloring pages, puzzles and other family activities that are infused with eco-friendly tips.
Customizable Lorax-themed posters, greeting cards and other custom projects can be created at the HP photo kiosk exclusively at local Walmart stores. Lorax-themed photo books can be ordered at www.Snapfish.com/Lorax.
Additional information is available at www.hp.com/go/Lorax.
About Dr. Seuss' The Lorax
From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss' The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12 year old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it, he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle plays financial king O'Hare, and beloved actress Betty White portrays Ted's wise Grammy Norma.
Dr. Seuss' The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). www.theloraxmovie.com
Universal Pictures is a division of Universal Studios. Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
Scholastic Corporation (NASDAQ: SCHL - News) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.
About the Forest Stewardship Council
The Forest Stewardship Council (FSC) protects forests for future generations. As an independent non-profit organization, FSC promotes environmentally sound, socially beneficial and economically prosperous management of the world's forests. There are nearly 5,000 companies and 150 million acres of forest certified to FSC's high standards in the U.S. and Canada.
About World Wildlife Fund
WWF is the world's leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
(1) IPG Research Alliance, July 2011. Based on a survey of publicly available information.
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