Hanzawa Enters Partnership With HIT Entertainment to Introduce New Electronic Learning Toys for Barney

LOS ANGELES--(BUSINESS WIRE)--Hanzawa (HK) Ltd. (www.hanzawa.com.hk), 'STARTRIGHT’®, with a corporate mission to enrich children’s minds, has entered into a new licensing agreement with HIT Entertainment, to launch a new line of Barney™ electronic learning toys for this holiday. The initial product line comprises three tee-rific items: Barney Learn-A-Lot Laptop™, Barney Bilingual Space Laptop™ and Barney Bilingual My First Laptop™.

The new ELA line is targeted to young children ages 2-6 and focuses on core developmental and educational skills of reading, math and language arts. In addition to these core educational elements, all of the products will engage children and spark the imagination just like Barney does – with fun and music. Products will launch in retail in North and South America. A great value for parents, products range in price from $19.99 - $39.99.

About Barney^™

As a helping hand for growing children, Barney (along with special pals Baby Bop™, BJ™ and Riff™) helps parents give their children the range of skills they need to grow – and he always does it with lots of fun, music and laughs. Barney & Friends^™ episodes are always filled with Sharing, Caring, Imagining, Dancing and Learning and can be seen on PBS KIDS^® and PBS KIDS Sprout^SM and are available for download through iTunes. For more information about Barney and all his friends, please visit www.barney.com.

Siren Marketing
Gina Raphael, 310-285-0053
gina@sirenmarketing.com