Harte-Hanks Announces Postfuture Version 7 -- The Next Generation of the Harte-Hanks Postfuture Digital Messaging Platform

Harte-Hanks Melds Data-Driven Relationship Marketing Expertise and Advanced Technology Into Improved Digital and Multichannel Messaging Tool

• Press Release
• Source: Harte-Hanks
• On 5:15 pm EDT, Friday October 16, 2009

SAN ANTONIO, TX--(Marketwire - 10/16/09) - Harte-Hanks, Inc. (NYSE:HHS - News), a worldwide direct and targeted marketing company, announced today that it has launched the next generation of the digital messaging platform in version 7 of Postfuture�.

Postfuture version 7 delivers to marketers a completely new user interface; extended digital messaging functionality; extensive list management capabilities; updated reporting systems; and social and mobile messaging features, among others. Postfuture enables marketers to build effective triggered, promotional and e-marketing programs within a multichannel strategy.

"The development and release of Postfuture version 7 is an important component of our completely retooled email practice strategy," explained Jeannine Falcone, managing director of the Agency at Harte-Hanks. "Email marketing is a critical part of any integrated marketing plan. We have designed the enhanced features and functionality in the latest version of Postfuture to help our clients' email marketing programs reach their fullest potential," Falcone said.

Using Postfuture version 7, marketers can easily send millions of messages per hour with data integrated from virtually any source. Other features include automated A/B split testing, lead-nurturing dialog messaging, and progressive profiling. Because the platform uses a modular interface, functions are intuitively organized and new features can be added quickly and simply.

"The launch of Postfuture version 7 is yet another example of our corporate commitment to developing and delivering strategic digital and multichannel messaging solutions. Our focus remains on helping our clients create and nurture customer relationships in new and highly effective ways," added Gary Skidmore, president, Harte-Hanks Direct Marketing. "Postfuture delivers a powerful combination of features and services, and we've priced it aggressively to meet the needs of a wide range of companies," Skidmore continued.

To learn more about Harte-Hanks Postfuture version 7, marketers are invited to visit the Harte-Hanks booth (#2509) at the Direct Marketing Association's DMA09 Conference & Exhibition to be held October 17-22, 2009, at the San Diego Convention Center in San Diego, California. Harte-Hanks representatives will offer a presentation on Postfuture in the Harte-Hanks booth during the event on Monday October 19, at 12:30 pm. Pacific Time.

About DMA09 Conference & Exhibition

The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing presented annually by the Direct Marketing Association (DMA), is the world's largest gathering of multichannel marketing professionals. The DMA (http://www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the U.S. and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

About Harte-Hanks�

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks�, Postfuture�, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

 
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