Houston Website Marketing and Video Company Introduces 2009 "Ala Carte" Pricing

Directory One Adds "Ala Carte" Website Marketing Pricing That Includes SEO, Content Development, Custom Link Building and PPC Management to Their Already Existing Fixed-Cost Website Marketing Packages and Custom Website Marketing Plans as Determined by Individual Client Needs

• Press Release
• Source: Directory One Website Marketing
• On 4:29 pm EST, Tuesday January 13, 2009

HOUSTON, TX--(MARKET WIRE)--Jan 13, 2009 -- Directory One, a Houston, Texas full service website marketing company, is now offering clients a unique opportunity to improve their search engine rankings, increase sales and ultimately improve their ROI. Today the company announced "ala carte" website marketing pricing that includes search engine optimization, pay-per-click management, content development ranging from press releases and videos to articles and web pages, along with link building and social media marketing.

"In this day and age the most successful website marketing companies are the ones that embrace the fundamental principle of social media marketing, namely listen to your clients and respond to their individual needs," said Philip O'Hara, founder and chief executive officer, Directory One. "It's our role at Directory One to simplify website marketing pricing from vague and non-specific to 100% specific service-based products."

Even as recent as last year, Directory One was one of only a handful of search marketing companies that actually published search engine marketing prices on their website. In fact, most search marketing sites still don't, even today. In this day and age of instant gratification, Directory One doesn't see the need to require prospective clients to trade their email address for a price quote. As a natural extension of publishing prices on the web, Directory One now offers website marketing "ala carte" pricing in addition to traditional fixed cost packages and custom SEO marketing plans.

Whether in-house or agency based, through Directory One companies can now:

 
--  Evaluate their current search marketing efforts through Directory One
--  Supplement those efforts with individually priced SEM services as
    needed
--  Implement a completely new custom search engine marketing campaign

"According to a study by eMarketer, a leading market research firm, companies spent $8.6 billion on search engine advertising in 2007, and are projected to spend nearly double ($16.6 billion) by 2011. Directory One is expecting to attract both local and national clients just beginning to allocate resources to online search marketing as well as seasoned SEM veterans with this new, 'ala carte' pricing structure," according to Marketing Director Herb Firestone.

About Directory One

Directory One is a Houston, Texas based company dedicated to providing both local and nationwide businesses with an affordable, multifaceted approach to a profitable (or more profitable) website. Directory One assists businesses in creating personalized website marketing solutions. The solution consists of determining the most effective way to design, maintain and promote each client's individual website.

While their core proficiency is search engine marketing, Directory One goes far beyond traditional SEO. Although on-page optimization remains at the core of their efforts, their unique search engine marketing process also includes search engine friendly web design, content development, social media marketing, link building, and pay per click management with sustainable and measurable results.

And now, with the introduction of "ala carte" website marketing pricing, Directory One offers clients a new and unique way to budget for search engine marketing. For a free, no obligation SEO website analysis, visit Directory One's website marketing homepage.

     Contact:
     Philip O'Hara
     Directory One Website Marketing
     (http://www.directoryone.com/)
     713-465-0051
     pr@directoryone.com