ION Television to Break Guinness World Record for "World's Largest Moving Box" in Times Square on Thursday, September 3

20 Contestants Vie for the Chance to Win $100,000 to Help Pay off Their Mortgage When They Jump into the Box to Find Winning Key

Stunt to Kick off Premiere of ION Television’s New Original Series, “Durham County”, Launching on Labor Day, Monday, September 7

• Press Release
• Source: ION Television
• On 1:18 pm EDT, Wednesday August 26, 2009

NEW YORK--(BUSINESS WIRE)--To kick off the premiere of its original series “Durham County,” ION Television plans to break a Guinness World Record in Times Square for the “World’s Largest Moving Box” and award one lucky contestant $100,000 towards paying off their mortgage on the morning of Thursday, September 3. “Durham County,” which launches on Labor Day, Monday, September 7 at 10:00 p.m., stars "Flashpoint's" Hugh Dillon as a policeman who moves his family back to his old neighborhood. However, he soon finds out that his new neighbor is his old boyhood nemesis, and that buried secrets are piling up in this small town.

“Just as the family in ION’s new original series makes their big move to Durham County, we wanted to recognize all those folks who are making big moves this year -- refinancing new mortgages, moving to new homes and meeting their new neighbors,” said Eleo Hensleigh, Chief Marketing Officer for ION Media Networks. “To make things more interesting, and to help out the many people who are facing issues, we’re translating the show’s ‘buried secrets’ into a buried treasure in our moving box.”

Through an ION Television sponsored radio contest on New York’s WPLJ, 20 contestants will be selected for the Times Square event, which will kick off at 7:00 a.m. in Times Square’s Military Island between 43rd and 44th streets, where “The World’s Largest Moving Box” will be constructed and filled with biodegradable packing peanuts.

“Buried” in the peanuts will be 20 key chains, one of which will unlock the big prize. After the box is approved by the Guinness World’s Record team and judged as “The Largest Moving Box” ever, the 20 contestants will jump into the box and search for the key chains. Once all of the key chains are found, contestants will be ushered to the front of the stage. The contestant with the matching number keychain wins the grand prize -- $100,000 towards paying off their mortgage, or buying a new home.

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 96 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.

ION Television
Amelie Tseng, 973-897-8868
amelie.tseng@verizon.net
or
Sayles & Winnikoff Communications
Carina Sayles, 212-725-5200 x210
carina@sayleswinnikoff.com
or
Rick Gomes, 212-725-5200 x114
rick@sayleswinnikoff.com