In the Future, People Won't Search for Apps; Apps Will Find People

New "Mobile Brain" From MEDL Mobile Connects Apps to Users and Solves the "Discovery" Problem in Current Mobile App Ecosystem

Marketwired

FOUNTAIN VALLEY, CA--(Marketwire -11/15/11)- MEDL Mobile Holdings Inc. (OTC.BB: MEDL.OB - News) (OTCQB: MEDL.OB - News), a leader in mobile apps development, announced today the creation of a breakthrough "Mobile Brain" technology that, unlike other recommendation engines or app discovery tools, requires no registration and allows apps to start finding users the moment they download their first app from MEDL Mobile's apps library. The patent-pending "Mobile Brain" technology solves the app discovery problem for overwhelmed users by building a "mobile lifestyle" profile for each user, which grows smarter with every use, and works without users having to do anything. A beta version of the "Mobile Brain" is already currently running behind several of MEDL's apps.

"The mobile apps space is overwhelming for users and app developers alike," said Andrew Maltin, co-founder and CEO of MEDL Mobile. "It's almost impossible for people to find apps and apps to find people, until now. The Mobile Brain starts working with the very first app download and is unlike any other technology in the mobile apps marketplace. We believe the Mobile Brain will completely transform the app discovery process."

With 600,000-plus apps in Apple's App Store and 300,000-plus apps in the Android Marketplace, discovery is a major issue both for users looking for compelling apps and app developers trying to find their target audience. This is one of the reasons why a study by Localytics indicated that only one out of every four mobile apps downloaded are used after the initial download. The Mobile Brain analyzes the user's app references, usage habits, likes, dislikes and a variety of other factors to develop the user's "mobile lifestyle" profile. Based on this profile, the Mobile Brain pushes relevant apps to the user, getting smarter with each interaction. The Mobile Brain helps users find apps they will love and use without them proactively doing anything other than download their first MEDL mobile app.

MEDL Mobile's "Mobile Brain" provides a system and method for characterizing and quantifying a person's interests using a computing algorithm to assign certain lifestyle characteristics and a numerical value to the importance of a particular lifestyle trait. The Mobile Brain evaluates the usage history of every mobile app by each individual user to evaluate the user's interests. The engine then uses the data to develop a dynamic digital portrait of the user in order to recommend other applications.

The company is now conducting a private beta of the MEDL API, the technology that powers the Mobile Brain. Developers interested in submitting their apps for consideration in the private beta can visit www.medlmobile.com/alliance or email alliance@medlmobile.com.

About MEDL Mobile

MEDL Mobile, Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 84,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands via mobile advertising networks and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations. MEDL has developed and is developing more than 75 unique mobile apps for customers such as Monster.com, Emirates Airline, Medtronic and Telefonica.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL, Inc.'s industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

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