TORONTO--(Marketwire -01/24/12)- Jones Soda Co. (NASDAQ: JSDA - News), a leader in the premium soda category and known for its innovative marketing, today announced it will be a sponsor to the Winter Sports Series, four renowned, action-packed amateur and professional snowboarding events hosted by Canadian action sports events group 365 Sports. As part of the sponsorship, 365 Sports will integrate the Jones brand within each event and throughout marketing initiatives, including the addition of a special Jones Soda "most stylish" award to the first ever North American stop of the World Rookie tour.
"It is great for the Jones Soda brand to reconnect with its loyal core consumers through action sports events such as these," said Pierre-Marc Laforest, Canadian director of sales for Jones Soda. "At Jones, we encourage our consumers to stay active and get outdoors, and these Winter Sports Series events are all about having fun while checking out some incredible snowboarding."
The two brands have agreed to a one year partnership that will involve Jones as a major sponsor of the four Winter Sports Series events: The Brad Martin Pipestyle, The World Rookie Tour "Canuck Chuck," The Jones Champs and the Canadian Snowboard Championships "Snow Crown." The Jones brand and product will appear throughout each event in the demo villages, athlete's tent, awards presentation and within the athlete's web, print and video materials.
"We couldn't think of a more fitting, creative brand to partner with in our upcoming winter sports events," said Jesse Fulton, retired pro snowboarder and 365 Sports partner. "The vibe and culture of both Jones and 365 are very similar, and this partnership was a perfect opportunity to jointly reach our fans in a really exciting, action-packed way."
The 365 Sports sponsorship officially begins this month with a freestyle snowboard competition taking place January 27-28 in Ontario, Canada. Events take place in various locations throughout Canada in January through March. For a full schedule, visit www.365sports.ca.
The Jones brand has long been known for its grassroots marketing approach. Historically, the Company achieved popularity through its alternative distribution strategy that included product placement at extreme sporting events and in skate and surf shops, piercing parlors, music stores and more. Today, Jones soda products are found in major retailers all throughout North America, while the brand still enjoys a strong connection with its loyal audience through its fan-submitted labels, engaging promotions and innovative soda offerings. To learn more visit www.jonessoda.com.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (NASDAQ: JSDA - News), markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda® and WhoopAss Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.
About 365 Sports
365 Sports was founded in 2007 by Sean Rowe and now consists of three partners including retired pro Jesse Fulton and Perry Meeker. 365 Sports are pushing to expand action sports in North America. 365 Sports offers Event Activation, Distribution, Web and Marketing Services. They are on the up and up of becoming a big player in action sports. This past season 365 hosted a cross country Big Air Bag Tour with Camp of Champions to promote great progression, fun and hucking yourself into a 60 foot long pillow with little to no risk. 365 Sports is partnering with AOS, Canada Snowboard, TTR and the World Snowboard Federation to produce some of this year's most exciting events including the Brad Martin Pipestyle, North America's only stop of the World Rookie Tour, the Ontario Snowboard Championships and the "Snow Crown," Canadian Freestyle Snowboard Championships. www.365sports.ca.