Kim Kardashian Hosted Launch Event for FusionBeauty(R)'s New INFATUATION(TM) Lip Gloss with Public Signing at Sephora, Hollywood, CA

Star Unveils Cheeky Infatuation Faux "Commercial" To Be Posted at FusionBeauty's Website Tonight*

• Press Release
• Source: FusionBeauty
• On 1:07 pm EDT, Friday October 16, 2009

HOLLYWOOD, Calif., Oct. 16 /PRNewswire/ -- FusionBeauty® launched their revolutionary new lip gloss, INFATUATION(TM), which offers immediate and long-term lip plumping effects in six fun and sexy shades, with a day-long extravaganza hosted by Kim Kardashian at Sephora on Hollywood Boulevard on October 15th. The event also commemorated FusionBeauty's partnership with Seven Bar Foundation, the microfinance organization for women, and their "Kiss Away Poverty" campaign which donates $1 of every sale of INFATUATION(TM) and LIPFUSION® to the Foundation to help end poverty among women in the US.

Kardashian arrived in style wearing a silver sequined 7 For All Mankind jacket, a black H & M mini skirt and black YSL pumps and was in great spirits as she chatted with guests, including FusionBeauty® CEO Carolyn Pieper-Vogt and FusionBeauty® Senior Vice President Roslyn Griner, exclaiming, "I've been wearing Infatuation's 'Big & Bare' color and love how hot my lips look!" Upon entering Sephora, which was transformed into an ultra chic lounge complete with a candy bar featuring lip shaped sugary treats, Kardashian created her own commercial with the sexy Dr. Fusion revealing her secret infatuation: "I'm infatuated with really cozy and comfy robes," said the brunette bombshell. "I have to wear one at all times when I am at home." The video can be viewed at http://www.fusionbeauty.com/infatuation/.*

Fans also hopped in the videobooth to make their own commercials with the hot doctor, receiving samples of INFATUATION(TM) for revealing what they are infatuated with. Through FusionBeauty®'s "Dr. Fusion INFATUATION(TM)" contest, fans unable to attend the launch event can still reveal their secret infatuation and enter to win gift baskets worth $200 or the $2000 Sephora shopping spree grand prize by visiting www.facebook.com/FusionBeautyLabs starting Monday, October 19th.

The star continued the night graciously signing autographs and taking photos with her fans only stopping to take some time out to speak to the crowd about FusionBeauty®'s "Kiss Away Poverty" campaign. After presenting the Seven Bar Foundation with a check for $5,000 from sales to date, Kardashian and Jensen gave a Seven Bar recipient beauty tips with FusionBeauty® and Sephora products.

Prior to Kardashian's appearance, FusionBeauty® took Hollywood by storm with all kinds of fun public events creating excitement for the new INFATUATION(TM) gloss with a bevy of hot male models hosting games like "Wheel of Fortune," raffling off tickets to win a makeover by Kim Kardashian's personal make-up artist, Troy Jensen, and escorting guests into the "Infatuation Photo Booth."

About FusionBeauty®: Since creating the award winning and celebrity favorite LipFusion® Micro-Injected Collagen Lip Plump in 2005, FusionBeauty® continues to build on a strong foundation of innovation and advanced science. FusionBeauty® fuses breakthrough advances in dermatology, cosmetics and biological anti-aging sciences. The company's diverse and powerfully branded product line also includes LashFusionXL®, LiftFusion®, GlowFusion® and PureFusion® and is available in over 40 countries worldwide. The effectiveness, innovation, and broad consumer appeal of FusionBeauty® products have earned the company various industry honors including the CEW Awards, the Good Housekeeping Seal and support from a long list of celebrities. For more information, please visit www.fusionbeauty.com.

The Seven Bar Foundation: The Seven Bar Foundation is a 501(c) 3 non-profit organization with a two-prong mission. One, to raise funds globally for established microfinance institutes. Two, to create awareness on the power and effectiveness of microfinance for women. The foundation's annual fundraiser is a showcase of the finest in couture and luxury lingerie labels. It includes their marquee fashion events -- Lingerie Miami held on Feb 7, 2009, followed by Lingerie New York 2010, then Los Angeles, London and Paris. As a social enterprise with a business model for social impact, the Seven Bar Foundation has an annual show from which unique collaborations are launched. The Seven Bar Foundation is run as a non-profit business to be able to empower women on a consistent basis. Director, Renata Mutis Black, began her mission in 2004, setting up microfinance programs in India after the Tsunami. For more information, please visit www.lingerienewyork.org.

For photo links:

http://www.wireimage.com/ItemListings.aspx?igi=398146&nbc1=1

http://www.gettyimages.com/Search/Search.aspx?EventId=91532823&EditorialProduct=Entertainment#

* Kim's INFATUATION(TM) "commercial" will be live at 7:30pm EST, on Friday, October 16, 2009.

Buzz up!