Live Webinar - Blended Events 101: A Primer for Webcasting Your Physical Conference to an Online Audience

• Press Release
• Source: Sonic Foundry, Inc.
• On 9:53 am EDT, Friday September 18, 2009

MADISON, Wis., Sept. 18 /PRNewswire-FirstCall/ -- There's a lot of talk about online conferences, web-based expos and virtual meetings replacing face-to-face events. But many meeting planners don't necessarily see it as an either/or proposition. Sonic Foundry, Inc. (Nasdaq: SOFO - News) is hosting a live webinar that will break down the process of creating a blended conference; one that complements live sessions with viewing over the web - either in real-time or on-demand. The result is a blended event that serves two audiences - those who could not attend the actual meeting and those who attended but want to review sessions again or tune in to ones they missed.

WHEN: Tuesday, September 22, 1:00 - 1:30 p.m. Central

WHERE: To register for this complimentary webinar, visit www.sonicfoundry.com/webinar/?sm=6

In this webinar Erica St. Angel, vice president of marketing, will cover:

• Definitions of different meeting technology, and what's best to use when
• Top reasons meeting planners choose to meet and webcast vs. purely going virtual
• How to repurpose your existing conference approach for online audiences, rather than reinventing the wheel
• Common pitfalls in planning blended events and how to avoid them
• Real-world examples to use as a road map for your organization

Presenter:

Erica St. Angel, vice president of Marketing for Sonic Foundry, oversees the company's community-building efforts, including its annual user conference, user group and social media strategies. Her unique background blends 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and building community.

Moderator:

Shane Tracy, Sonic Foundry's director of Event Services and Training

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for more than 1,500 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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