MEDIA ALERT: Unica and Customers Present at DMA09

Presentations Focus on Interactive Marketing, Web Analytics and More

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WALTHAM, MA--(Marketwire - 10/07/09) - Unica Corporation (NASDAQ:UNCA - News)

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WHAT:  Building Successful, Automated Marketing around Behavior-Based
       Triggers
       Presentation featuring Unica customer Greg Holzwarth, senior vice
       president and managing director, Customer Information Management,
       SunTrust, & Elana Anderson, vice president, product strategy and
       marketing, Unica
       October 19, 11:15 a.m. - 12:15 p.m.

       Database Marketing for Delivering Relevant and Actionable
       Information
       Ask the Experts Roundtable featuring Elana Anderson, vice
       president, product strategy and marketing, Unica
       October 19, 12:30 p.m. - 1:30 p.m.

       Event-Triggered Marketing Solutions: Which One is Best for You?
       Vendor panel featuring Joe Cosentino, solutions consulting
       director, Unica
       October 19, 3:00 p.m. - 4:15 p.m.

       Outlook 2010 - Direct to the New Global Economy
       Executive panel featuring Yuchun Lee, CEO, Unica
       October 19, 3:45 p.m. - 4:30 p.m.

       Automating Predictive and Event-Based Analytics
       Presentation featuring Akin Arikan, director, product marketing
       and strategy, Unica
       October 21, 10:00 a.m. - 11:00 a.m.

�
WHEN:  DMA09 Annual Conference, October 17-22, 2009, San Diego
       Convention Center

Unica will also be showcasing the latest in interactive marketing technology at booth #2622. Unica Interactive Marketing is a finalist for the DMA's inaugural Future Innovators Award.

For additional information, please visit http://www.unica.com/about/events.htm.

About Unica

Unica Corporation (NASDAQ:UNCA - News) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

 
Contact:
Dan Ring
Unica Corporation
781-487-8641
dring@unica.com