MEI Launches New Trade Promotion Management Blog

Comprehensive Forum Promotes Open Dialog on Trade Promotion Management Issues, Trends and Solutions

• Press Release
• Source: MEI Computer Technology Group, Inc.
• On 9:30 am EST, Tuesday November 10, 2009

MORRISTOWN, N.J., Nov. 10 /PRNewswire/ -- MEI Computer Technology Group, Inc. - a leading developer of trade promotion management (TPM) software for the Consumer Packaged Goods (CPG) industry - recently launched a new blog that will feature contributions from MEI executives who hail from across the consumer goods industry and are experts in various disciplines relevant to trade promotion management.

The blog, "Trade Talk," is intended to host a wide variety of commentary dealing with topics that are front of mind with consumer packaged goods manufacturers. The forum will facilitate an exchange of ideas ranging from complex sales forecasting, demand planning and reconciliation to trade promotion effectiveness, optimization and spending. MEI hopes readers and contributors will gain valuable insight from the online community, and ultimately help their respective organizations attain greater analytical value from their TPM technology investment.

Industry thought leaders Rob Bois, Andrea Petrelli, Cindy Goulden and other CPG veterans from the MEI team will be regular contributors to the blog, which also will serve to announce the availability of podcasts, white papers, webinars, conferences, case studies and other reference materials.

"With the participation of our own thought leaders, customers and partners, we look forward to advancing the dialog around TPM," said Lorne Schwartz, chief executive officer of MEI. "By sharing insight, experiences and solutions, MEI bloggers will certainly establish a valuable network of talent that will serve to help CPG organizations meet today's trade promotion challenges."

About MEI

MEI is a global provider of trade promotion management and retail execution solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI.

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