Madonna Selects Winner of Smirnoff Nightlife Exchange Project Global Dance Search

Lil' Buck From Memphis, TN Selected to Join Material Girl's Official Dance Crew at Star-Studded Event in New York

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Madonna Selects Winner of Smirnoff Nightlife Exchange Project Global Dance Search
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Madonna with the dance contestants at the Smirnoff Nightlife Exchange Project

NEW YORK, NY--(Marketwire -11/13/11)- At the Smirnoff Nightlife Exchange Project's Global Dance Search which took place at Roseland in New York on Saturday night (Nov. 12), Madonna chose the winner of a global dance contest awarding one lucky dancer the opportunity to join her official dance crew. With art direction and choreography by Shay Normann, the 11 finalists battled it out in front of over one thousand guests. Beating hundreds of online hopefuls and then competing against finalists live at the event, Lil' Buck from Memphis, TN was the announced winner of the coveted, life-changing prize.

"This has been an incredible journey and a dream come true," said Lil' Buck.

"The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world, but Lil' Buck was the best of all," added Madonna.

Madonna, who watched the performances with choreographers Rich & Tone Talauega, handpicked DJ and Producer Martin Solveig to headline the event. Solveig has been collaborating with Madonna on her upcoming album. Hardy "Indigo" Muanza and Vikter Duplaix were also at the event spinning custom mixes.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition to join Madonna's dance crew, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co.

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About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.com and Diageo's own global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust. Celebrating life, every day, everywhere.

About Live Nation Entertainment
Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

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