Matt Damon Wears and Gives Rolex Watches This Christmas

Rolex: Ever Since "Good Will Hunting," Matt Damon Has Worn a Rolex and Given Rolex Watches as Surprise Gifts to Old Classmates as Reported by Melrose Jewelers, USA's #1 Online Rolex Watch Retailer

• Press Release
• Source: Melrose Jewelers
• On 7:00 am EST, Wednesday December 31, 2008

SAN FRANCISCO, CA--(MARKET WIRE)--Dec 31, 2008 -- Matt Damon believed in Rolex in the beginning, and such loyalty has remained even beyond the marketing deals of his successful film series. No matter what kind of watch the producers give Jason Bourne, Matt Damon wears a Rolex in his private life and gives Rolexes as incredibly generous gifts. But even Amazon.com knows Jason Bourne should be wearing a Rolex as expressed in a review of the last film on the Amazon site that, "with careful attention to detail and a plot that works like a Rolex, Ultimatum's unrelenting pace never feels overblown." The comparison makes perfect sense because no other luxury watch has both the dedication to quality and the record of accomplishment of a Rolex. When it comes time to surprise old friends, Matt Damon remembers this truth about the legendary wristwatch.

This article, by John Lavitt, can be viewed in its entirety at the free MJ Rolex Watch Blog at: http://www.melrosejewelers.com/rolex-watch-blog/loyal-to-luxury-matt-damon-wears-and-gives-rolex-watches/ or at the Melrose Jewelers Rolex watch website at http://www.melrosejewelers.com.

In 2002, the following story was reported in the London Sun: "Matt Damon went to a college reunion -- and bought each of his 36 classmates a £2,200 Rolex watch. The Hollywood heartthrob's generous gesture cost him almost £80,000." A pal said: "He wasn't showing off -- he just wanted to let friends know he hadn't forgotten about them. It was a shock when he turned up. Everyone thought he would be far too busy hob-nobbing with the rich and famous." What kind of Rolex Matt gave his classmates remains a mystery, but his generosity remains admirable and impressive.

In his own life, Matt Damon wears a vintage Rolex Oyster Perpetual Explorer, perhaps the most collectible of the Rolex watches. In the shot at the poker table, Matt wears his Rolex Explorer. After reviving the poker movie genre and poker in general with "Rounders," Matt became an avid player in his private life. He wears a Rolex at the tables because the watch reminds him of the precision and focus needed to win when playing against the very best.

Matt's Rolex Oyster Perpetual Explorer has "Superlative Chronometer Officially Certified" written above the six o'clock marker. Fitted on a Rolex solid link oyster bracelet, the watch has a black matte dial and is powered by a Rolex caliber 1570 rotor automatic. In a recent photo shoot with GQ, Matt is wearing another Rolex, but the only identification the magazine supplies is, "Watch by Rolex."

At the beginning of the 21st century, AskMen.com noted that, "Matt Damon is reportedly set to become the new face of Rolex watches. Sources claim the hunky actor is currently in talks with bosses about signing a lucrative deal to advertise the luxurious watches." A source said: "He's hugely popular and would be brilliant as the face of Rolex." Unfortunately, such a deal was never consummated, but Matt's belief in and dedication to Rolex has never wavered, and the actor continues to wear and give the watches to this very day.

About Melrose Jewelers:

Melrose Jewelers sells nearly 400 styles of Rolex watches on its website along with brands including Cartier, Omega, Breitling and Audemars Piguet. Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors) and the MJSA (Manufacturers & Jewelers Association of America) and supports law enforcement through its Platinum Membership with the California Sheriff's Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date President and Presidential, Rolex Oyster, Rolex Submariner, Rolex GMT Master, & Rolex Daytona are trademarks of Rolex USA. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Melrose Jewelers warranties its watches solely through its store. Rolex USA has no obligation to service watches sold by Melrose Jewelers.

About the Melrose Jewelers Rolex Watch Blog:

The Melrose Jewelers (MJ) Rolex Watch Blog is the world's largest independent news website about Rolex events and Rolex in pop culture. With over 300 articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned by Barack Obama, John McCain, Jessica Simpson, Eric Clapton, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Vince McMahon, Rita Hayworth, Benicio Del Toro, The Dalai Lama, Zara Phillips, Saddam Hussein, O.J. Simpson, Guy Ritchie, Madonna, Ana Ivanovic, Matt Damon, Genki Sudo, Drew Barrymore, DJ Am, Tim Tebow, Colt McCoy, Jay-Z, Ari Emanuel, Jennifer Aniston, Orlando Bloom, Paris Hilton, Daniel Craig, Tupac Shakur and Wiley, all viewable at http://www.melrosejewelers.co.uk/rolex-watch-blog/.

Melrose Jewelers has recently launched its Rolex website in Rome, Italy at http://www.melrosejewelers.it.

     Mike B.
     Melrose Jewelers
     salesteam@melrosejewelers.com
     1-888-574-1250