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siliconalleyinsider

Microsoft Ready To Buy Ask.com?

  • On 2:10 pm EDT, Thursday October 29, 2009

IAC (IACI) boss Barry Diller basically put Ask.com on the market during yesterday's earnings call. And as Reuters notes, there's no more likely buyer -- or outsourcing partner -- than Microsoft (MSFT).

Why?

  • It's willing to buy search share, and Ask.com's 3-4% is as good as any.
  • Buying Ask.com would be bad news for Google, which handles paid search for Ask.com.
  • It has the cash.
  • Yahoo -- which is handing search over to Microsoft -- won't buy it.
  • Neither will Google.

So will we see a deal sooner than later? It's not far-fetched if the price is right -- or if the companies can make an outsourcing deal happen.

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