Music Choice Names Sean Salo Director of Marketing

Salo to Lead Brand Development for Music Choice’s On Demand Network & Music Channels

• Press Release
• Source: Music Choice
• On 2:09 pm EDT, Thursday October 29, 2009

NEW YORK--(BUSINESS WIRE)--Music Choice®, the award-winning, multi-platform video and music network, today announced that it has named Sean Salo as its Director of Marketing. In his new position, Sean will lead brand development for Music Choice’s On Demand (VOD) network and music channels across the network’s multiple distribution platforms. Salo will create innovative cross-platform marketing campaigns; enhance the network’s digital marketing and social networking capabilities; and identify and execute strategic, third party partnerships. He will oversee and direct the consumer marketing group, and liaise with the programming, content, creative and product development teams to develop compelling Original content and promotional campaigns to build greater consumer awareness and usage of the network’s video and audio offerings.

“With over a decade of diverse marketing experience, Sean was an excellent fit for the role of Director of Marketing for Music Choice,” says Christina Tancredi, Executive Vice President of Music Choice. “Sean’s experience in leading brand development efforts, and conceptualizing and executing strategic marketing plans, will be invaluable to him as he solidifies Music Choice’s position as the country’s most-popular VOD network and audio music provider.”

Sean comes to Music Choice from MTV Networks where he worked since 1997, most recently as Senior Director, VH1 Consumer Marketing. While at VH1, Sean directed media planning, strategy development and execution of traditional and digital marketing plans for all new and returning series. In addition to VH1, Sean developed marketing strategies for VH1 Classic and VH1 Soul. Sean’s background also includes stints at CBS Radio and Rolling Stone magazine.

About Music Choice®

Music Choice, the award-winning, multi-platform video and music network, delivers its video and audio music programming to millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established & emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

Music Choice
Karen Doler, 215-784-5842
kdoler@musicchoice.com