NXT Nutritionals' CEO Michael McCarthy Releases Letter to Shareholders

Discussion Updates Shareholders; Speaks to Future Corporate Initiatives and Expanding Opportunities for NXT Nutritionals’ SUSTA™ Natural Sweetener

Related Quotes

Symbol	Price	Change
NXTH.OB	1.75	0.00

{"s" : "nxth.ob","k" : "c10,l10,p20,t10","o" : "","j" : ""}

HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH - News) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, today released a letter to shareholders from Michael McCarthy, president and Chief Executive Officer, providing investors with management’s vision for the company in the remainder of 2009 and beyond.

Dear Shareholders:

As Chief Executive Officer of NXT Nutritionals, it is my pleasure to speak with you today and bring you details of our various corporate initiatives and discuss our plans for the future. Our intent is to regularly inform current and potential investors of our progress, as NXT Nutritionals becomes uniquely positioned to capture a significant share of the alternative sweetener market with our game-changing, SUSTA™ Natural Sweetener.

As you may have discovered through our recent distribution announcements, NXT’s corporate online videos, or simply by visiting one of the many grocery stores that are distributing our product, our flagship product: SUSTA is a cutting-edge, natural sweetening system that is poised to revolutionize the alternative sweetener marketplace. It has minimal calories, no lingering aftertaste and is all-natural. Not only does SUSTA sweeten the taste of food without all of the side effects of sugars or chemicals, it also contains healthy probiotics; vital dietary fiber; antioxidants and key cellular nutrients – leading to an increased metabolism. SUSTA simultaneously supports the health of your bones, heart, and immune system.

This is in contrast to many of the other leading sweeteners, which use chemicals to achieve their sweetening effects.

These other leading sweeteners have been shown, through various research studies, to fool the body into responding to these chemicals almost identically to sugar, a phenomenon known as “metabolic syndrome.” The AHA sets the limit at nine teaspoons of sugar, or 150 calories a day, for men and six teaspoons, or 100 calories a day, for women. Although sugars sourced from natural fruits and vegetables are considered healthy, added sugars like those found in soft drinks and processed foods should be limited. ⁽¹⁾

As more consumers around the world become aware of these effects, we believe there will be a quantum shift to natural solutions like SUSTA. In fact, SUSTA is well positioned to be a leading natural alternative sweetening system in the marketplace. It is currently being sold as a stand-alone sweetener and is in our Healthy Dairy® Yogurt Smoothies, with plans to expand to a variety of SUSTA-based beverage drinks and nutritional products.

As expressed in our constant updates on distribution agreements nearly 1,200 supermarkets in the Northeast region are now stocking the 50-packet boxes of SUSTA, including, just to name a few: ShopRite, Shaw’s Supermarkets, Pathmark, A&P Fresh, Super Fresh, Waldbaum’s, Food Emporium, Associated Supermarkets, Foodtown, Kings Super Markets, Pioneer Supermarkets, Met Foodmarkets and Key Food.

SUSTA can be used in coffees, teas, cereals, anything that requires a sweetener. Our SUSTA products are packaged in individual 2 gram packets and will soon be available in a multi-serve pouch that will be suitable for baking.

SUSTA is ideal for individuals craving sweetness but for whom sugar is not a viable option. At the top of this list are diabetics, individuals on weight loss programs, and those proactively managing obesity. Another target demographic consists of the legions of health conscious consumers that have called for the rapid rise in organic and all-natural food and beverage sectors over the last ten years. And finally, SUSTA is aimed at those with active lifestyles, wellness advocates and sports enthusiasts, who want to maintain their healthy diets and routines.

In addition to the stand-alone sweetener, NXT has developed a line of SUSTA-enhanced yogurt drinks marketed as Healthy Dairy® Yogurt Smoothies. These drinks are all-natural and nonfat; they contain 23 essential nutrients and proteins; and they come in five great flavors, with several new flavors on the way.

Healthy Diary smoothies are now in several thousand stores in 14 states along the East Coast. No other smoothie product in the marketplace today has Healthy Dairy’s combination of appealing packaging, the health benefits of SUSTA and our unique taste profile.

NXT Nutritionals will also rapidly expand into the bulk ingredient segment by aggressively targeting established consumer food and beverage product companies and encouraging them to incorporate SUSTA into their products.

In order to better promote all of our products, brand awareness of our stand-alone sweetener: SUSTA, is crucial. SUSTA will be driven by an aggressive PR campaign and a massive sampling program. Because of the health benefits of SUSTA, especially for diabetics, the Company intends to partner with a number of health organizations and engage a number of high profile celebrities, such as our recent announcement of Blair Underwood as spokesperson, to use and endorse SUSTA.

On the corporate side of our business, we have been assembling a robust group of consummate experts to our Board of Directors in the past three months, including: i) Paul S. Auerbach, Doctor of Emergency Medicine at Stanford University Medical Center; ii) Dr. James R. Gavin III, Former President of the American Diabetes Association; and most recently, iii) Ann E. McBrien, Former Vice President of Sales at Procter & Gamble.

SUSTA’s increase in popularity will be driven by the simple fact that we believe that it is the healthiest alternative to sugar currently available. The type of energy that is starting to build around the SUSTA brand is truly extraordinary.

I thank you for your attention and support. For further and constantly updated information, please visit our website at www.nxtnutritionals.com. For access to our latest Investor Fact Sheet, as well as overview videos and industry information, please navigate to www.trilogy-capital.com/autoir/nxth_autoir.html.

I look forward to communicating with you again soon.

⁽¹⁾ August 24, 2009 issue of “Circulation,” published by the American Heart Association.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.

For comprehensive investor relations material, including fact sheets, research reports, interviews and video, please follow the appropriate link:
Investor Relations Portal, Board of Directors Interview and Overview Video

For additional information, please visit NXT Nutritionals’ corporate website:
www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

Company Contact:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
1-800-535-4315
moreinfo@nxtnutritionals.com
or
Public Relations/Media Contact:
Richard Stern
Stern & Co.
212-888-0044
richstern@sternco.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com