BOSTON, MA--(Marketwire -11/30/11)- Nexage, the leading provider of market liquidity in mobile advertising, today announces that Backflip Studios has selected Nexage to monetize free versions of their mobile games on Apple® iPhone® and iPad®.
Mobile gaming, which drove 3.6 billion downloads in 2010, is expected to double by 2015. With 150 million game installations and growing, Backflip Studios and their popular titles such as Paper Toss, Ninjump, Solitaire and Strike Knight help fuel this remarkable adoption and growth.
At the same time, game developers are becoming increasingly reliant on mobile ad revenues that enable developers to offer free versions of their games to accelerate downloads and gain a wider customer base. Freemium models -- supported by mobile ads, virtual goods and in-app purchases -- produced 52% of the revenue in the top 200 iOS grossing games in June 2011; they will produce 87.5% of game development revenues across all platforms by 2014.
As mobile advertising becomes a dominant revenue source, innovative and market-leading game developers like Backflip Studios are increasingly selecting the Nexage Revenue Platform, the market's only fully integrated real-time bidding (RTB) and mediation platform, to monetize their games. Nexage is growing impression volumes on mobile games by 34% per month, tripling volumes in 4 months.
"Backflip Studios strives to make absurdly fun mobile games accessible to as large of an audience as possible," said Silvia Travesani, Senior Director, Revenue Operations at Backflip. "Our most popular titles are free to consumers. This partnership with Nexage will allow us to continue to offer top-quality games for free to our 27 million monthly active users by optimizing advertising revenue across the 150 million installs of our apps."
"The energy and innovation in the mobile gaming market is extraordinary," said Ernie Cormier, CEO and president of Nexage. "As the revenue model shifts away from paid models, game developers will need to successfully monetize their games through mobile ads to fund innovation and customer acquisition. We are proud that game developers, like Backflip, trust Nexage to deliver the revenue that enables them to thrive in the market."
Nexage recently announced its partnership with top mobile game developer Rovio, the makers of Angry Birds, who recently celebrated 500 million downloads of the widely popular bird-flinging game.
Nexage is the leading provider of market liquidity for buyers and sellers in the mobile advertising market. The integrated RTB and mediation Nexage Revenue Platform maximizes revenue for publishers and developers, and enables buyers to target and buy audience to drive campaign success. Nexage serves our customers and partners on a worldwide basis, including publishers, developers, and demand sources. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage manages more than 12 billion monthly impressions and serves over 125 global ad sources, including 20+ DSPs, over 200 publishers, and over 700 sites and applications. Nexage has offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
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