Omniture Survey Indicates Marketers Strapped for Time, Struggling to Effectively Manage Search Campaigns and Missing Impactful Metrics

Omniture Provides Participants Comparison to Industry Peers and Best Practices Recommendations

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OREM, UT--(MARKET WIRE)--Apr 9, 2009 -- Omniture, Inc. (NasdaqGS:OMTR - News), a leading provider of online business optimization software, today announced the availability of the Omniture Search Engine Marketing Readiness Survey, an Omniture Online Marketing Research Report(TM). The report is designed to help marketers understand search engine marketing (SEM) best practices, identify any shortcomings in their own SEM programs, and provide knowledge to help them more effectively manage their search marketing campaigns. Results from the survey indicate that today's search marketers are making campaign decisions based on superficial metrics, such as click through rates and cost per click, and can optimize campaign effectiveness by increasing focus on deeper revenue-impacting measurements, such as profit per order, cost per unique customer and activity measurements such as time spent on site or click path. Additionally, the survey indicated the majority of search marketers are manually managing keywords using Excel, limiting their ability to effectively scale search marketing campaigns.

According to the survey*:

• Marketers picked cost per click and click through rate as among their top metrics to optimize search campaigns instead of deeper metrics such as return on ad spend, cost per customer (or sale) or profit per order.
• 43 percent of e-commerce respondents do not know how to accurately measure profit per customer (or order).
• 67 percent of respondents indicated not having enough time to effectively manage campaigns as their top issue in search marketing, while only 35 percent use an automated bidding solution.

The data from this blind survey was compiled from more than 500 respondents in North America and represents marketers at small, medium and large organizations. Survey results are personalized to each respondent and provide a comparison of how their answers match up to both the overall survey average and industry peers.

"It is critical that today's online marketers have the tools they need to accurately measure sophisticated metrics to ensure they are seeing maximum return on search spend," said Matt Belkin, General Manager of SearchCenter for Omniture. "Marketers can benefit from advanced solutions that address these challenges by making it easier to find deeper, more impactful metrics that make a significant difference in business decisions and drive increased profits."

To take the Omniture Search Engine Marketing Readiness Survey and download the full report, please visit www.omniture.com/2009semreadiness

*Because the survey is ongoing, results over time may change. These results are as of April 8, 2009.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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