Organic Alliance, Inc., Appoints Christopher White Director, Global Supply Chain Development

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SALINAS, Calif.--(BUSINESS WIRE)--Organic Alliance, Inc., (Pink Sheets: ORGC) an emerging grower and shipper of organic-certified, fair trade and conventional fresh foods in the global marketplace, today announced the appointment of Christopher B. White as director, global supply chain development. In his new position, Mr. White will be responsible for expanding Organic Alliance’s international producer network, contract negotiation, quality control screening, certification compliance, export/import logistics and overseeing Organic Alliance’s innovative producer development initiative. The producer development initiative aims to expand the benefits of Organic and Fair Trade production worldwide to producers who are committed to social and environmental responsibility.

According to Parker Booth, Organic Alliance’s President and Chief Operating Officer, bringing Mr. White on board not only helps build the company’s international grower alliance but helps to further solidify its commitment to establishing a stable, year-round supply of organic and fair trade products.

“Our vision is to set up a win-win model for industry in which we not only create a dependable supply of organic products at reasonable pricing levels but we do it while improving the welfare of our growers and suppliers,” said Booth. “Chris’ strong experience working directly with growers in Latin America and developing cooperatives that meet fair trade certified standards uniquely positions us to quickly expand our product mix to include a broad array of fresh and processed foods not previously certified as fair trade.”

A food professional with international experience in building models of sustainable production and trade, Mr. White was most recently founder and president of Nexchange Organics, an organic commodity trading and supply development firm. Prior to that, while based in San Jose, California and Uruápan, Mexico, he served as business development director at Fairtrasa International, one of Mexico's largest organic exporters. Mr. White also oversaw the development of Argentina’s first Fair Trade certified production as the sustainable product director at interrupcion* Fair Trade in Buenos Aires, Argentina. He began his career as national account manager at TransFair USA, the founding U.S. Fair Trade certifier in Oakland, California.

“As we continue to execute on our plan for sustained growth and profitability, Chris’ proven ability to build a strong alliance of growers will be a huge asset," said Booth. “In the short time that he’s been with us, we’ve made tremendous strides in furthering our fair trade and supply development initiatives. We look forward to leveraging this momentum in 2010.”

Mr. White received a Bachelor of Arts degree in economics and was graduated with honors from the University of California Santa Barbara. He began his new role at Organic Alliance in September 2009 and will be based in Salinas, California.

About Organic Alliance, Inc.

Organic Alliance, Inc. brings together a unique alliance of respected growers, packers and shippers from around the world in order to source, market and distribute best-quality certified-organic and conventional food products that are fairly traded and fairly priced. Crops are grown, packed and shipped under Organic Alliance supervision using advanced quality, food safety and sustainable agriculture practices. The company’s Approved Origins™ Program delivers not only on-demand traceability but transparency in all business-critical practices, including leading-edge practices, continuous improvement and work force fairness. To find out more about Organic Alliance products, contact the company at 831-240-0295 or visit www.organicallianceinc.com.

Organic Alliance, Inc.
Elizabeth England, 609-730-4898